so hammeered

Blog 4-Trevor Brooks

In the essay the term “Tacit” is a concept that designed objects, or for the most part any physical object create different “meaningful” uses that the designersthemselves may not have intended when the product was being designed in the first place. It is also apart of the belief that designers when designing a product have to take the idea that the users will create their own meaning with these objects and should design from that perspective. An example of this definition is a fish tank, overall when this was designed it may have been created in the basic thoughts of using it as a mere fish tank, to the user though it may serve as a metaphor for the workplace, or as a means of escape during a stressful day.

Complementing
Essentially this design method is what we see in the everyday media. The products are designed in context to the other ideas and concepts. There is little originality that is put into the design, instead they focus on following on what is already established and hoping to ride on its coattails, instead of trying something original. For my example i would use suburbia, and HOA based housing. Anything that is built in these communities is nearly the same as what you will find down the street, the contractors and designers of the property have no originality instead they try to focus entirely on what others are living in.

Sleepwalking
The concept for this design method is summed up with the saying "Shooting from the hip" sleepwalking designing is the process of designing a product at the whim and going for the immediate visitable approval. No real consideration is taken on the outcome instead all the really matters is how it looks at that time, regardless of the product or the medium. My example is http://assets.zoomza.com/images/thumbs/categories/myspace_layouts/Companies%20&%20Brands.jpg. While this may fall into the complementary category above, overall the design of it while so-so seems to be nothing more then a random selection of various Coke images that have served as ads in the past.

Opposition
This method is nothing more then identifying the standard for a design, and then going against the grain and putting out the opposite of what the norm is. My examples for this would be any art produced during the Doda period during the turn of the century. While at the time most of the art that was created was organized and well thought out creation wise, and the techniques were sound Doda pieces were often rushed and put together on the whim, very similar to ideas and concepts in the the sleepwalker aspect minus the product design aspects.

Reconceptualisation
This method is the redesign of a product or a company. The current design concept for a product is already established, and then a new one replaces it as the new concept. You will generally find this in business that for whatever reasons are seeking a new market or consumer and they need to market themselves to the new audience. My example of this would be Apple. During the establishing of the computer market 15 years ago apples were generally seen as the mandate and those that knew computers used them. But as Microsoft developed more into the market took over more of the industry, apple was forced to redesign itself completely to aim at those that wanted something outside of the business model that Microsoft was falling intto more and more.

Sam Wilson Blog #4

1. Tacit means implied. The authors of “Meaning” used this to suggest that the form of an object evoked connections to other things for the viewer. However, the connections were not the focus with the old meaning and not as much thought was given to these connections.
Implied by or inferred from actions or statements: Management has given its tacit approval to the plan.
http://dictionary.reference.com/browse/tacit?qsrc=2888
2. In the new form of meaning, an object’s meaning changes based on the context or situation. In each different context or situation the meaning of an object can and will change. The meaning changes based on the viewer as well. In the old understanding of meaning the form of the object gave the object meaning and not necessarily the situation or context the object was contained in.

This chair was designed with the old form of meaning. It was designed to be meaningful in itself and not designed to bring meaning to a situation. It does not complement the situation it is placed in, and the situation is a horrible disarray of patterns and colors.

These sofas and chair were designed with the new form of meaning. They are sleek and fit the situation well. They add to the overall context of the room and do not distract but fit in well.

3. With sleepwalking design, designers design without a specific cause. However, sometimes the designs work and sometimes they do not work. The designer is usually mystified to the why of the outcome.

With complementing the designer is designing for what is already in place. There is not much innovation, but the users usually get what they expect.

Cesaroni Designs used the complementing approach to their weight scales for Sunbeam. They fit the normal mold for scales with a slight sleeker design than most scales found at Walmart.
http://www.cesaroni.com/industries/housewares/Health-o-meter_Scales.php

With expanding the designer designs with the existing framework in mind, however, the designer goes beyond what the users foresee that they want and designs for what they may need.

Cesaroni Designs also have used the expanded approach with their Discovery Executive Conference Table. They took what companies already have and use, but added another element with modularity in the tables.
http://www.cesaroni.com/industries/furniture/nucraft.php

With opposition the designer takes in the existing framework and designs for the opposite of that framework.

Traditionally the cross has been a symbolic or decoration design. However, Humans since 1982 have created other uses for the cross. Their design makes the cross into a poolside chair.

http://www.core77.com/blog/object_culture/this_just_inbox_celebrating_the_cross_crucifix_couch_12728.asp

With reconceptualization the designer changes the existing framework. With this approach a vastly different design may be created. The design may not fit for what was needed, but will work for what is now needed.

Matias Conti has used the reconceptualization method to design a new bike/vehicle . In this prototype, the bike can transform into various different positions depending on how the rider would like to ride. http://www.matiasconti.com/portfolio.html#album=4/photo=15

With co-design the designer and the user interacts with each other and gives feedback to each other. They collaborate on what is needed in an object by the user and what the designer feels the object they design can give to a situation.

4. The relationships and correlations between dance, play, and design are presented in the rhythm and movement all three have. Dance has rhythm and movement in the pattern of the dance steps. Play has rhythm and movement in the interaction one has with an object or other people. Design has rhythm and movement in how images draw ones eye across an object or plane.

5. A metaphoric running line is when text or image is designed in a way that causes the viewer’s eye to travel to the next panel, page, or image sequence. It can be obvious or subtle, but in someway it is a connection between pages or images.

How these magazine pages are designed, the lines and the white space in between the line draws your eye across the page from top left corner to bottom right.
http://20nedesigns.com/Images/Portfolio/Page%20Layout/Magazine-Spread.gif

:: Blog #4 ::

The word tacit is used to describe design that doesn't necessarily express any idea or emotion. Yet people can still have a reaction to it because of their own experiences. It is just implied.

The old view of meaning is where the object holds the experience. The form tells a story and creates the meaning in itself. In the new view, the framing of the situation or environment comes first, and then the meaning of the design is considered. 

Sleepwalking.

Sleep walking is a blind form of design. Just making a design based on aesthetic appeal and not paying any attention to how the design contributes to the meaning behind the object.

 I find it interesting that it leaves a lot of open interpretation for the viewer.

Complementing.

This is essentially the opposite of sleepwalking. You consider the exact situation that the object creates and make a design that directly coincides with the objects form, function, features, etc. This could a less creative, yet often successful approach. Personally not a favorite.

Expanding.

Expanding is taking complementing a step further. You take the object and its direct meaning, and create a design that complements those obvious functions, but also highlights function outside the box. This is putting your own creative spin on the form of the object. 

Opposition.

Opposition is the realizing the complement of the object, and purposely creating a design that is completely different, if not the exact opposite. This usually creates no meaning, which is the desired result.

Dance&Play.

The rhythmic motions of the body can directly influence design. A successful design creates a story. Certain aspects of the design can make your eye flow across the page using color, form, flow, scale etc. Even not changing something could create a solid rhythm through pages of a book. This rhythm usually creates successful designs.

Blog #4

What does the word “tacit” mean as it is used in the essay Meaning? Define and find an example of this meaning for support.
“Tacit” literally means “understood without being openly expressed.” In the essay Meaning, it refers to the recognition of how we perceive meaning. For example, we simply assume that the meaning of a tissue is to blow your nose, and we don’t give much thought to it.

Summarize the difference between “new” and “old” meaning as stated in the essay Meaning then find an example of each in design. Formally break them down using both “new” and “old” approaches. Attach scans of the images to your discussion or provide links for support.
In Meaning, the difference between “new” and “old” meaning is the order of experience. “Old” meaning is where the form of the object creates the experience – for example, we read books because they’re meant to be read. They were not designed with the idea of “reading” as the form of a book came first, and the experience of reading came second. However, the “new” meaning would take the idea of reading and appropriate a form to enhance that experience – perhaps Amazon’s Kindle (http://www.amazon.com/Kindle-Amazons-Wireless-Reading-Device/dp/B000FI73MA) is an example of “new” meaning. It took the basic experience of reading and redesigned the book to match today’s modern and digital world.

Summarize the different “meaning-in-situ” approaches to integrating meaning with design as discussed in the essay Meaning. Find contemporary examples of how designers are explicitly considering and designing to the situations using EACH of the four main approaches discussed.
Sleepwalking – things that are designed without any consideration for the outcome/situation. For example, the cardboard bust. (http://www.cardboardsafari.com/shop/results.php?action=showproducts&category=All%20Products&locatekey=84e1f1bf99b991aea700a6919a4a7b2a). It was designed to emulate the real bust, but is cardboard... there really isn't any purpose (okay, besides perhaps being “green”) to designing or having one (though I really, really want one).
Complementing – designed with careful consideration of the outcome and situation it creates, and where form and function coincide. For example, logo creation and design (http://www.smashingapps.com/2008/11/13/33-exceptional-logo-rebranding-in-2008-for-your-inspiration.html). The designer must carefully consider the color pallet, the shape, and the overall connotation of a logo because it effectively creates a brand.
Expanding – designs which assume there is more than the immediately obvious situation(s) and attempt to create new ones, while keeping close to the comfort of the complementing approach. For example, Ikea's furniture (http://www.ikea.com/us/en/) is innovative because it is versatile and multi functional and also involves the user, as the user must build it.
Opposition – opposite to the complementing approach in that the designer purposefully designs against the expected. For example, this leather paper bag: http://www.goodforall.eu/winkel/product_info.php?cPath=113&products_id=634&osCsid=


What are the relationships and correlations between dance and play and design as discussed in the essay Dance & Play in Visual Design? Find current examples to exemplify these relationships.
Dance, play, and design all have three things in common – time, movement, and rough outline. All of these things have some sort of rough structure, despite having changed over time as well as being continuously altered. The beauty of designing in relation to dance and play is the freedom one has while staying within the constraints of time and movement.

What is a “metaphoric running line” and what is its importance to motion design and narrative? Find an example in contemporary design and describe the kinds of devices used within it to propel the “metaphoric running line”.
The “metaphoric running line” is what “encourages the turning of the page.” This can include a progression of proportion, of color, or of overall intensity. An example of this would be... okay, I couldn't find one.

Meaning and Design

Tacit can be defined as something that is understood without ever being explained/verbalized. In the reading the word is used on the first page in the sentence “Until recently, the primary focus of design was on form – with a tacit recognition that the elements of the form of an object evoke a multitude of associations for the individual who interacts with it.”

As the above sentence states, the ‘old’ meaning is that of form, and the paper later goes on to state “…meaning and form are separate but connected.” This suggests that while they are joined loosely, either aspect can be examined on its own. The ‘new’ meaning focuses more on the sense one has of something, as opposed to the actuality of it. The example used for the “flower viewing situation” was a concise way of explaining how the perspective has changed.

An example of old meaning can be found here. The logo for the company is that of a dog’s paw, which is a direct connection with the name of the company, while the logo for the “Off Screen Film Festival” doesn’t give a direct hint to what it’s about with their logo, found here

Complementing
The complementing approach is the most straight forward design approach, and essentially it means that you are working inside the box (or rocking the boat, or any other cliché of that nature) to create a product that will work with the established elements without pushing the idea very far. The Enviga site is a fairly good example of complementary design, as it looks good but is not very innovative. There is a basic layout setup, the product is front and center, and the site does its job perfectly well without surprising anyone.

Opposition
Opposition design is when you understand what the complement of the goal is, and then strives towards the exact opposite. I had a difficult time finding any examples for this style because it can be difficult to successfully create a design that utilizes this technique.

Sleepwalking
Sleepwalking is what Brian often has said as ‘it just looks good’ without the knowledge of how design works to support that intuitive leap. I’m using some of my own work as an example, since I know for certain that I was making intuitive leaps when I created this typographic motion piece.

Reconceptualisation
This concept is one that I always think of as ‘rebranding’, but this term is more all encompassing as far as design goes. The idea here is that you take a developed idea, turn it on its nose, and come up with a completely new interpretation from what you started with. The most common arena this can be seen is are businesses, as they will (hopefully) evolve and change over time. The two images I have are an example of two brands that underwent significant re-conceiving. In both instances the companies upgraded their images to something that is more in keeping with the times.




Dance, play, and design all utilize rhythmic structure in some way to encourage dynamic movement (whether this is moving your body, your eyes flitting across a page, or just mental leaps and bounds). All of these things encourage action and re-action, a sort of tug-of-war that when executed well leaves the person engaged, excited, and impressed. One type of design that I associate with this concept are typographic motion pieces, such as this one

The ‘metaphoric running line’ is a fairly straight forward concept; it is what keeps a viewer/reader involved and driven onward to the next variance. In motion design this idea is what keeps the viewer interested in what comes next, in how the piece will evolve over time. I’m not completely certain that what I am thinking of is exactly what the idea means, but when I see this video I feel as though I am being pulled forward through the song and I feel compelled to watch and see what comes next.

Blog #4

Tacit is described in the essay as an implied meaning that is not actually expressed in plain words to the viewer, but expressed through visual means.

The old meaning is described as the balance between both form and function within a design built within a design. This is described in the essay as something that is attached to object or design yet separate in meaning.
The new meaning is where the situation is used as a framework in which the form can be built upon to give each and every viewer a different experience.

Sleepwalking is the process in design where the design is created without a full understanding of its practicality or even its meaning. In the example below is an image of a bike that you may see in the circus. Although this design is obviously not the most practical for riding a bike, it is still somewhat functional. In fact these bikes can be seen in denver on the sixteenth street mall.
Complementing is the design process where the piece is well thought out prior to its creation in terms of its functionality, purpose, and its appeal in order to ensure the design is both effective and appealing in its intended situation. In the example below this clock radio has turned two very functional items into a single object that uses both features as its main function.
Expanding is the design process where the desired effect is not only completed but also built upon, giving the design new option of meaning. In the example below a simple chair has been expanded upon by adding speakers and other gaming features in order to make it more appealing for people that like to play video games.

Opposition is the process in design where work is created in the opposite effect for which it is actually intended. In the example below from the lung foundation of British Columbia this ad implies that you are in endangering yourself with cancer yet still encourages you to continue to smoke.
Reconceptualization is when a design is based entirely on a completely new set of assumtions from a previous version. The example below is the recent logo redesign for pepsi. Although the change in design is very similar, the subtle changes encourage a totally new feeling towards its image.
http://www.bevreview.com/wp-content/image_pepsilogochange1.gif

Co-design is the design process where the challenge of the design is addressed by the designer, the user, and possibly other parties. In the example listed below is an image of a community project that designer Joshua Davis contributed to, where thee public had an opportunity to contribute to one of his artworks.
http://www.flickr.com/photos/joshuadavis/2472735896/in/photostream/

Metaphoric running line is the visual flow that guides the viewers eye throughout the image or page keeping them engaged in the piece. Without any sort of metaphoric running line in any piece whether it be a static design or a motion work, there is nothing to keep the viewers attention withing the page or piece. This video is a montage of time lapses that I have found quite interesting and drawn in by their rhythm and the way that they fit together.
http://www.youtube.com/watch?v=bCNa9YegzZc&feature=relatede

Motion Blog #4

1. The word tacit appears twice within the reading. Once in the beginning and then once toward the middle. In both cases, tacit refers to a meaning that may be hidden, underlying,or generally assumed. For example, in film, the camera does not follow every move and action of a character to tell a story. When the character walks through a door, the audience assumes the character has walked up to the door. It does not need to be shown.

2. The "old" meaning states that meaning is derived purely from the form within a piece of work. The work will also take into account the element of function. The meaning of a work is derived from how different elements unite within the piece.



The work above depicts a simple rendition for a house. This image's focus is only on form. The main form that was utilized was the use of lines. The lines are placed in precise and accurate positions. The lines also cater to the element of perspective. The three dimensional aspect of the house is created because of the need for an accurate depiction of this house and not because the situation depicted has any alternative meaning.


3. The "new" meaning states that objects come together in specific situations to create meaning. The reading also states, "we consider objects as carriers of information." The artist, or the constructor, builds objects and situations with an assumed meaning in mind. The form of the work follows the intended creation of the work.



The work above is an example of new meaning. Although the work features strategic uses of line and color, it is apparent that the creator of the work began with an idea to place emphasis of the human figure in the middle of the work. More specifically, the creator might have chosen to present the figure with an open-armed gesture to enhance his presence and power within the surroundings. The meaning of the work comes before the analysis of the form that creates such meaning.

4. Summaries of the "in-situ" approaches to meaning:

Sleepwalking-designing objects or works with some notion of the intended meaning of the work in mind. The true meaning of an object is still undefined in regards to how it will function or provide meaning within a specific situation. The meaning of the object works, but the creator cannot specifically say why.




Complementing-Designing an object or work with a specific cause. The object will be created by ideas of function that have already been developed. The object will be specifically designed for the situation it will be placed in.






Expanding-this meaning takes an object along with the meaning it already has, and changes it through enhancements. This meaning finds meaning outside of the object's original meaning. However, the object will still work within its situation. The situation will remain unchanged.




Opposition-the design meaning focuses on the original meaning of an object and then strives to go beyond it. The design creates an object that may juxtapose its situation.



5. In regards to design, dance and play influence the actions and responses of the viewer. Dance and play describe the movement of specific elements within the work. Play refers to the literal action of movement. The reading provides the example of unrolling a scroll or opening a book. Dance refers to the elements that lie on a page and how they all relate to one another. An example of dance and play can be seen here: http://www.youtube.com/watch?v=c6Q0dfrbr10

6. A metaphoric running line are "the change of placement of similar elements through a series of pages." A metaphoric running line is used to hold the viewer's interest and maintain their engagement in the work. In term of narrative, a metaphoric running line keeps the story flowing and moving. The text provides the example of Little Nemo. An example in today's culture is the Bravia commercial with all the bouncy balls. The repetition of the balls moving one place to another keeps the viewer's attention as you want to find out where the balls go and where they will land. It can be viewed here: http://www.youtube.com/watch?v=2Bb8P7dfjVw

-Laura Hemler

Form and Function

In the essay Meaning, tacit is used to show that these concepts were always there, yet were behind the scenes. Tacit is an adjective meaning implied, silent, or understood without being openly expressed.

 

The difference between new and old views of meaning is form and the situation the object creates. Old views of meaning were mainly focused upon the form of a given object and how well it serves its purpose. In our new views on meaning, we moved beyond this idea of the form and concentrate on how the object plays a role in the situations that the object creates.

 When looking at these two vases we can tell that each were produced in different time periods with different meanings involved. The older black Japanese vase is very decorative and ornate. It is clear that more meaning is put into the vase as a piece of art itself rather than how the vase will present the flowers in a home setting. The more modern glass vase moves beyond the function of a vase presenting flowers. The simple design is intended to let the flowers be the visual aspect of the presentation. In this case, by keeping the product in the background, it creates a situation in which the viewer is allowed to move beyond the physical nature of the vase’s surroundings.

 

There are several different approaches to integrating Meaning-in-situ with design. Sleepwalking is design that randomly takes into account the situations created by the object. This method is very hit or miss, it either works or doesn’t. Complementing is a more common approach that conforms to functional requirements while taking into consideration the situation the object creates. Expanding takes the given situations, uses, and functionality into a new and better direction. The meanings to these objects may not be directly evident at first, and solve many problems at once. Opposition is purposefully designing objects that are inconsistent with traditional functionality and associated meanings. Reconceptualization takes the design into a completely different direction than traditional means but still maintains all of the functionality. Co-design spans the previous four approaches. Co-design is design that is participated by both the designer and the user. Both feed off of each others information on the product.

Complementing: Expensive computer chairs nowadays are examples of complementary approaches to design. The chairs maintain all of the previous functionality while considering its effects in the office.

Expanding: Apple expanded the idea of how phones can be used when they introduced the iPhone. Their phone incorporates internet browsing, a music player, movies/video game entertainment, and a variety of convenient applications. They designed this phone to function far beyond what one would consider uses for a cellular phone.

Reconceptualization: Designers rethought how we view photos in the home when they introduced LCD picture frames. By incorporating screen media technology and picture frames, they took the genre in an entirely new direction by innovating changing images within picture frames.

 

The essay discusses that visual components of art and design are mirrored from physical motions like dancing. The physical motions of ones eyes or the motion of your hand turning a page can mimic motions found in dance.

http://TronixGFX.deviantart.com/art/Elemental-Wishes-108260668

The visual components of this piece incorporate a mix of fluid and mechanical elements.

 

The ‘metaphoric running line’ is the line your eye follows through a piece. It can be very important in design because it establishes the order in which visual elements are viewed and interpreted. This directly influences the narrative of any piece. Much like the structure of a book, if the chapters are read out of order, the narrative may not be as effective. The visual narrative of a piece is played out along this metaphoric running line.

This piece breaks the traditional left to right line of reading that one usually sees with typography. http://bloodyhippo.deviantart.com/art/Typography-on-a-Hill-93154976

Blog #4

Tacit in regards to the article can be defined as something understood without being openly expressed, or something that is implied. Implied meaning.

Old Meaning- Focused primarily on form. There was association attached to these forms but they were not well understood until as of late. The early understanding of association was primarily intuitive and superficial in nature. 

New Meaning- Objects frame situations. Design now starts to deal with the essential situations first and objects second. "Objects designed through the consideration of meaningful situations have the capacity to express what can be created out of- or even through them". 

Meaning-in-situ

Sleepwalking- the design of objects with some recognition that the situation created may be important. Produces viable or non-viable situations.

Complimenting-Deals with the conscious consideration of the situation an object creates. "It conforms to the situations functional requirements, structures and subjective appeal". 

Expanding- New Situations are created for products other than the immediately obvious ones.

Opposition- The designer recognizes the most complimentary approach to an object and then purposefully designs objects that are inconsistent or the exact opposite of it. 

Dance and Play- "the choice of markings establishes or inhibits a rhythmic sequence through subsequent pages". Rhythm in design is established through change in scale, change in proportion, repetition of non-changing elements, and the changing of placement of similar elements through a series of pages. "Time and movement are critical elements in comprehension". 

Metamorphic running line- "The metamorphic running line propels the reader through a sequence of pages, encouraging the turning of the page".  

4 0_0

What does the word “tacit” mean as it is used in the essay Meaning?  Define and find an example of this meaning for support.

The word “tacit” is defined as an implied assumption by all. It is stated that “the primary focus of design was on form,” which was considered the common train of thought for the old view of meaning. This methodology was typical practice for designers to focus their energy upon in the olden times.

 

Summarize the difference between “new” and “old” meaning as stated in the essay Meaning then find an example of each in design.  Formally break them down using both  “new” and “old” approaches.  Attach scans of the images to your discussion or provide links for support.

The old way of thinking is a concept of literal form and function within a work of design, whereas the new way of thinking cares more about the aesthetic feel of a given design piece, as well as the emotion and implications derived from the integration of various elements placed alongside one another. http://www.geocities.com/Tokyo/Field/5422/IaidoShoDan.jpg

The link listed above is a distinct example of old form in design. The form is elegant, but this is merely a byproduct of the readability of Japanese script, and not simply intended for visual aesthetic.

http://www.2hotmarketing.co.uk/images/graphic-design.jpg

The link listed above is an example of new form in design. There is no literal content in textual means, yet the piece communicates the new age of graphic design, through color, variety, rhythm, and implied motion. The piece is less about form and function, and more about the modern aesthetic that the viewer feels from the piece as opposed to its sterile function and use. For all intents and purposes, this piece has no literal content, but it does possess a derived meaning.

 

Summarize the different “meaning-in-situ” approaches to integrating meaning with design as discussed in the essay Meaning.  Find contemporary examples of how designers are explicitly considering and designing to the situations using EACH of the four main approaches discussed. 

Sleepwalking: “The design of objects with some recognition that the situation created may be important – but without an understanding of how the designed object might actually produce viable or non-viable situations.” http://bedzine.com/blog/wp-content/uploads/2008/06/modern-chairs-1.jpg This example is a interesting design, but completely impractical in usage.

Complementing: “Complementing is conscious consideration of the situation an object creates, designing the object in a way that conforms to the situations functional requirements, structures, and subjective appeal, and ensuring that the object and the situation enrich and shape each other in a way that adds new meaning to both.” http://www.uncrate.com/men/images/2007/02/milk-desk.jpg                        

This conservative approach to design is minimalistic and fully functional.

Expanding: Expansion “results in the desired situation and also leads to an expansion of it.” This idea explains the concept of “new and improved.” http://content.costco.ca/Images/Content/Product/163264c.jpg                 

One representation of this is the materialistic tendency to have 50 different attachments to any given product to appeal to the consumers’ desire to try and handle any possible situation, regardless of legitimate need or practicality.

Opposition: A design that “first recognizes the most appropriate complimentary approach and then purposefully designs objects that are inconsistent with it, if not the exact opposite of it.”

http://blog.miragestudio7.com/uploads2/2007/07/futil_design_get_bend.jpg

Although a aesthetically pleasing look is established with this furniture design, to say it is unusable would be an understatement.

 

What are the relationships and correlations between dance and play and design as discussed in the essay Dance & Play in Visual Design?  Find current examples to exemplify these relationships.

“Time and movement are critical elements in comprehension and in the perceived significance of a text.” This rhythm, which is paralleled in both dance and good design, allows the viewer to experience the piece rather than merely pass it by. Although trite and cliché, The Dancers (http://www.kristalsellsdenver.com/wp-content/files/DenverDancers.jpg) located across from campus are the best literal and figurative example that comes to mind in combining dance/play with movement-orriented design that is interactive (there is music playing beneath it).

What is a “metaphoric running line” and what is its importance to motion design and narrative?  Find an example in contemporary design and describe the kinds of devices used within it to propel the “metaphoric running line”.

 

The metaphoric running line is the viewer’s interest and capitalistic desire and anticipation to hunger for more. A viewer who is engaged in a work of design has a pretty big appetite for complete satisfaction… metaphorically of course. Such examples of this theory are common in solid flash design on the web. One such example of this “metaphoric running line” is www.gettheglass.com which is a propaganda scheme by the California milk processor board that is trying to entice people into dependency on milk through an interactive flash journey that is full of rich detail and beautiful game design.

Blog 4

I found “tacit” used in this article, I believe twice. The first uses “tacit” in a general sense in the essay “Meaning.” The word, “tacit” means as a “side element” or a masked element that has both transparency and meaning but does not have a direct influence on the matter as it is an implied element to begin with.
The differences between “new” and “old” are first, in how we as the viewer of an image will “in the new” see the form and meaning of an object at the end of the design process. In the old, the object was the end of the design process. The design, was the meaning of the original intent of the piece. In the “new” we tend to view objects to have more of an abstract meaning that is also be attached to the viewpoint of the person.
In “the old” an object may have meaning and associations with well know social attributes that have a direct and understandable connection to the object itself and the time, place and space of the social/object connection.
In the new, objects would be brought together from separate works to create new meaning and social association. Old objects become the frame work of the new meaning of the new conglomerate. Those old objects may still carry their original meaning into the new meaning, as a foundation for the new meaning, however the message is changed to the new meaning.
In the “new” objects themselves may become ongoing works and create new ideas and ways of thinking about the object in the first place and they may evoke new meaning as the objects inherit action, redefining them selves in time/space.
“Meaning-in-Situ”

In my mind, meaning-in –situ is a living and breathing, “in the now” element to design. “Sleepwalking” in this design element means to being aware of all that is around you and to take a sleepwalk approach in that you have awareness of the design but that it is a wandering approach to design. Sometimes it works out great and you “make it to the fridge and get a donut”..at 2am. Or, maybe you fall down the basement stairs.
Complementary” (meaning-in-situ) means in design that the object observes some parameters and conforms to the situational requirements. An example would be of a design that adds to a piece without altering the framework, but changing purpose. Like the George Foreman grill. The first George Forman grill design was great. It was the first griller to tip at about a 10 degree angle to “slide” the fat away. Now, the George Forman grill comes in all different designs, all complementing the previous designs. The George Forman Grill of today, is something totally unrecognizable from “it’s” predecessors.
Expanding” (meaning-in-situ) means to expand the design framework of an object into something new and not so obvious in it’s original design. To take an “oppositional” approach is to recognize what is working for an object and to completely counter rotate it and incorporate a reverse polarity approach to the original which may or may not be successful.
The term “reconceptualization” refers to the shifting design (from a relative starting point) and going in a completely different direction. It is a radical shift in the original.
When it comes to the correlation between Dance and play in the visual design, the bridge that connects the two comes from the idea of having an action and having a reaction. Whether in Dance or creating something in a different media completely, the way the eyes follows the action, brings for a rhythm and cadence about any piece. Rhythm can be used to emphasize subject matter, character, texture and the beat of a drum can tell a dancer which steps to take and when to take them. Visual elements of dance capture the eye as does the rhythm of any visual element. Different element of a painting may lead the eye where to go next.
The Metaphorical Running Line is what keeps the view hoping or guessing what will happen next by propelling the audience by encouraging them to want to know more about what is happening in a sequence my interlacing metaphors to real life or identifiable situations. It is important as it bridge the gaps between the story, the settings, the characters and the relationships to space and time.

Hardest BLOG EVER!!!

Tacit as used in this essay describes the emotions that a design evokes within you, without actually telling you ideas directly. An example that I found is when the author writes, “a tacit recognition that the elements of the form of an object evoke a multitude of associations for the individual who interacts with it”.

Old- The old view of design is that form creates a meaning. When we have a design if the form we create evokes a certain emotion then we have created a successful design. Also the end user can affect the meaning without disturbing the form by using the object or placing it in different locations then the designer did not originally intend. One example that I can think of is the dancer statue by the Colorado Covention Center,where the design evokes a playful emotion by the organic form that the statue has.

New- The new view of design is looking at what we are creating as a whole event. The reading states, “we must not think of objects as nouns with static meanings, but as verbs with the dynamic capacity to create multiple meanings through the actions they evoke”. The new view strays away from how classy or fashionable we can make our design, but how people will act and respond to our design. A design that I found that truly makes you respond would be the Obama “HOPE” poster, which makes you act in a more positive way, given you were voting Obama. Just the whole craze surrounding the Obama posters, I like to believe that it was not just a bandwagon, but also an actual thing that made people change at least a little bit.  

Sleepwalking- Just fiddling around until you find something that you like and running with it. I would say that a design that follows this idea is the Chia Pet, I feel like that must have been a tossed around idea that evolved into a real design and product.

Complementing- Thinking about what the object is supposed to do, and creating it so that it does just that. For example thinking about making a seat, and then creating a park bench. These are “no frills” designs like the design of a simple Bic pen, it is solid and writes. Problem solved.

Expanding- Taking the idea of the product and pushing the design just a little bit further to go above and beyond. The design still stays in the comfort zone but develops the ideas a little further. One example of that would be the simple billboards or commercials for alcohol, where the whole time your thinking about the fun that comes with booze, and so you want to go out and buy that product. The design just doesn’t say “It gets you drunk!” but it suggests there will be good times ahead if you drink Bud Light.

Opposition- This design idea thinks about the most obvious way you could design an item, and then creates the opposite for some reason. One example that pops into my mind is the club “The Church” downtown. It takes a holy setting of a church and fills it with alcohol and sexy times every weekend, probably the exact opposite of what the Pope would ever want to see.

Dance is the rhythm that is set throughout the piece either with colors, shapes or something else. Play is the actual act of interacting with the piece. The reading talks about books to relate to dance and play, so the way I gathered they interact is if the dance is interesting and successful you will desire to play with the piece and interact with it. A current example that I can think of is a menu for a DVD or video game, where as you explore it there is rhythm taking from one screen to another, and as you travel from screen to screen you are playing with the piece as well..

A metaphoric running line is a sort of rhythm that encourages the viewer to continue exploring the piece. It is important for motion and design narrative because you need to execute different transitions successfully for the viewer to want to continue exploring your piece. An example of this is the Volvo commercial that we watched in class where the transitions would take you from shot to shot through the use of color or movement. I also believe that it did it successfully as well, because I wanted to continue viewing the piece.  

Blog #4

Tacit Dictionary Definition: understood or implied without being stated: “your silence may be taken to mean tacit agreement”.
Tacit, in the essay, means that it is understood without actually being said that the elements of the form of an object evoke a multitude of associations for the individual who interacts with it

Old Meaning (looked at as a noun): meaning is something that is attached to things but is separate from them. We expect to find a fairly pure connection between objects and their meanings. An object is an almost direct result of its form.
New Meaning (looked at as a verb): the discovery of true meaning does not reside in the material or form but in it’s ability. Objects looked at in the new meaning create and frame situations

Meaning-in-situ Approaches:
Sleepwalking- can lead to successful design in much the same way the sleepwalker can navigate successfully through a house. Results of a design are surprisingly successful, occasionally disastrous and almost always mysteriously accomplished.
Complementing- conscious consideration of the situation an object creates, designing the object to conform to the situation’s functional requirements, structures and subjective appeal, and ensuring the object and situation enrich and shape each other so that it creates new meaning.
Expanding- products might have meanings other than the obvious ones and create meaning other than the obvious.
Opposition- a designer recognizes the most appropriate complementary approach and then purposefully designs objects that are inconsistent with it, if not opposite of it.
Reconceptualization- a shift to an entirely new design plateau based on an entirely new set of assumptions.
Co-design- the approach to a design challenge is addressed by both the designer and the user and possibly a number of other players as well.

Metaphoric running lines propels the reader through a sequence of pages, encouraging the turning of the pages.

blog #4- wendy meyer

Tacit means the unspoken meaning used by the creator of something. The design displayed shows the meaning of the piece without having to explain it in words.  

Old way of meaning is the meaning is dependent on context.   www.attik.com/#/menu-advertising/tacobell.

New way of meaning is an object has a purpose. "Objects designed through the consideration of meaningful situations have the capacity to express what can be created out of them".

The sleeping-walking approach to design is simply creating innovative ideas that may include potentially disastrous, or surprisingly successful ideas. It is like going in blind , not knowing what will happen or what will come of the work, but the work turns out successful.

The complementing approach is doing the work by the book, and the results are what is expected.

The expanding approach is introducing the same product, but adding "new and improved" features to add more interest, yet still within the guidelines of what is expected.

The opposition approach is purposely creating a product opposite of the complementary approach. Doing this could either open the eyes of the viewer to see something that was hidden, and that can be useful, or this approach could lead to complete destruction of that idea.

The re-conceptualization approach is taking an idea or product, and recreating something new from that product.

The c0-design approach is having more than one designer working on an idea. Pairing the user of a product with a designer is really great because the designer gets a first hand look at the user's experience, and can then create a product that may be more efficient.

In my opinion, i don't think i can find any example of how an artist created their work, whether it was intentionally a sleepwalking approach, or complementing or any of the other approaches discussed.  Their work is the final product, and whether or not the work looks as if they used the opposition approach, or the complementing approach, it all looks the same to me; how am i supposed to know what approach the creator used, when in the end, their boss likes it, and it's on the internet as an advertisement.

A metaphoric running line "propels the reader through a sequence of pages, encouraging the turning of the page".  In doing this, it creates relationships between dance, play, and design. 

An example of this is shown when reading a book, and one must turn the page to get to the exciting part of the story.  This is also an example of how the rhythm of the story lures a person to want to turn the page.  This is like a dance for the eyes. 

When a book has pictures and colorful, bold type, this is also a dance, as well as play. This is entertaining the eyes to see the colorful type and the pictures.  Pop-up books are examples of all three elements. The design of the pop-up itself, the play- it's fun looking at it, and experiencing the moment the picture pops up, and it's a dance for the eyes.

www.imaginaryforces.com/featured/7/379

Blog numero 4

1. The word "tacit" is used in the essay Meaning to describe the different strategies and approaches used in design. This definition relies on the fact that both the viewer and the designer will recognize the differences and be aware of how those differences affect them and the situation. For example the use of tacit, is that a designer will be able to differentiate between a design situation of the "sleepwalker" and that of "reconceptualization." This is because the differences between the two are so distinct that there is no way they could be mistaken for one another.

2. "Old" and "New" ways of looking are ways in which the designer and the viewer take in not only the object, but also the situation in which the object is placed; and the effect that the combination of elements has on it.  In the old way of looking at things meaning is concentrated on the form, and only the form. The designer only takes into consideration the object itself, not any of the emotions it could evoke, or the situations that the object could be included in. The new way of designing the focus is on how the qualities of an object can combine to produce a meaningful situation. The designer designs with an intended viewing situation in mind rather then just for the form of an object. With the new meaning the object is looked at as more then a noun, it is a dynamic part of something greater.

I think a perfect example of the new way of designing is window displays. If you look at part of the display on its own it is nothing but a static object, but once it is placed within a greater context; in this case a window display, it becomes something striking and memorable. Like this one for Louis Vuitton, alone in the window the bag would be just another bag and people passing by would keep walking. This display however creates a visual experience and makes the bag memorable.

3. Meaning-in-situ

-Sleepwalking: When a designer creates meaning while "sleepwalking" they design with some recognition that the situation created may be important, but it often evokes an inapropriate response to the design, because they did not design for the proper situation.

-Complementing: In this meaning is created by taking the function of the object into consideration and designing to fit the functional requirements. These designs are very bland and don't go above and beyond the expected. A good example of this is the "pottery barn catalogue" way of design, everything is perfect in its place. While it looks nice and functions perfectly, there is nothing unexpected about it. 

-Expanding: These designs go beyond the desired situation they suggest that there is deeper meaning meaning but designs are still within ones comfort realm. I believe the architecture at the Denver Art Museum is a perfect example of expanding meaning to create a wonderful experience. 

-Opposition: With opposition designers think about the situation and then react to the meaning that it creates, and design around that. The goal of this is to design the opposite of what you would expect, and often creates a product-situation mismatch. Advertisements are a perfect example of this, especially fashion editorials, where the designer is showcasing their product in an unexpected setting, somewhere the product doesnt naturally belong. 

-Reconceptualization: This design creates meaning based upon new assumptions made by both the viewer and the designer. These designs also take an unexpected approach in response to newly discovered needs.This image is an interesting way to look at reconceptualization because it is a couch created out of rubber tires, outside, at a college campus; all of which is completely unexpected.

4. Dance, Play, and Design have two major components in common: time and movement. All three are contained within these and have to fit within these confines. Music videos, especially pop music videos are great examples of the three combining to make a great piece. Bootylicious... Haha

5. A metaphoric running line is the elements of a story, this is traditionally found in a book form that connects one point to another. This running line encourages the reader to move from one page to the next. So, how does this apply to motion design and the narrative? The metaphoric running line is what holds it all together, without this there would be no reason to watch the piece created. Without this running line the viewer would begin to watch the piece and then after even a few seconds would loose interest. The viewer relies on the running line to get them from the beginning of the story to the end.