Old Meaning- Focused primarily on form. There was association attached to these forms but they were not well understood until as of late. The early understanding of association was primarily intuitive and superficial in nature.
New Meaning- Objects frame situations. Design now starts to deal with the essential situations first and objects second. "Objects designed through the consideration of meaningful situations have the capacity to express what can be created out of- or even through them".
Meaning-in-situ
Sleepwalking- the design of objects with some recognition that the situation created may be important. Produces viable or non-viable situations.
Complimenting-Deals with the conscious consideration of the situation an object creates. "It conforms to the situations functional requirements, structures and subjective appeal".
Expanding- New Situations are created for products other than the immediately obvious ones.
Opposition- The designer recognizes the most complimentary approach to an object and then purposefully designs objects that are inconsistent or the exact opposite of it.
Dance and Play- "the choice of markings establishes or inhibits a rhythmic sequence through subsequent pages". Rhythm in design is established through change in scale, change in proportion, repetition of non-changing elements, and the changing of placement of similar elements through a series of pages. "Time and movement are critical elements in comprehension".
Metamorphic running line- "The metamorphic running line propels the reader through a sequence of pages, encouraging the turning of the page".
No comments:
Post a Comment