Blog #3

The first piece I chose was "Broken Rainbow" by Chia-Chien Mai. Mai’s piece is a statement on caged animals and how they are prisoners. It explores perhaps what an animal may feel while it’s in captivity, and also delves into its imagination. I don’t believe there was necessarily a brand or company behind the piece, but rather an artist with a belief in animal rights. The demographic for this piece is perhaps college-aged males and females and older who understand the issue of animal rights and are able to infer the statement about it. Though the piece is childlike in style, the subject matter is a bit too complex for younger audiences. Mai is using a light-hearted and childlike approach to a serious subject as if to draw further attention to it. The piece is almost comical in nature whilst being somewhat sadistic. I believe Mai used the cartoon approach in order to highlight the fact that a lot of people don’t take animal rights seriously, despite them being a serious issue. The motion piece is made both out of still images and live action ones; but mostly illustrations. It’s very cartoon-like and has a lot of texture.

The piece is memorable because it is such juxtaposition. It is a serious and strong message but the piece is so lighthearted on the outside. It reminds me of Happy Tree Friends – the characters and animation are reminiscent of children’s cartoons but the actual cartoons themselves are horribly violent. I think that this contrast helps convey the difficulty that animal rights activists have in being taken seriously sometimes. I think the judges chose Mai’s piece as a winner because not only is it beautifully done, but it is a creative way to convey a message. To use irony takes skill, and to do it so well deserves recognition.





For my second piece, I chose "Flowerpots" by Rafael Sommerhalder.

I believe that Sommerhalder’s piece is about how people neglect to embrace their freedom when they have it and instead stick to their habits and “norms”. There is no brand or company behind the piece other than Rafael Sommerhalder. The demographic for this piece could be anyone; since it represents the universal ideas of freedom and individuality, anyone from children to adults could enjoy it. However, in order to get the deeper meaning, one may possibly have to be of an older demographic.

The piece is very simplistic yet conveys a fairly complex idea. The man in the flowerpot symbolizes people who are afraid to stray from their roots and experience new things, and in turn “drown”. The fear of complete freedom is a primitive fear; as societal beings we are afraid to stray from what is expected a lot of the time, and we are also habitual creatures. Therefore, the simplistic drawings reflect the primal simplicity of habit and society, and also create interest in that the meaning behind the drawings is deeper than a surface cartoon. This piece is memorable because it is profound yet simplistic. All it took was a simple line drawing to convey the message. I think that the metaphor of a person in a flowerpot is fairly profound and entices the imagination. I believe the judges recognized this, and paired with the simplicity of the piece, found it to be a winner.

Blog #3 Tyler Kellogg

The first particular ad that I chose was a live action piece created by Mathias Kohl called Joe Diamond. Since this piece is actually in German it is difficult to understand what is actually being advertised. However, the piece follows a detective through what seems to be a recent crime scene as he searches for clues. This ad seems to me that the target audience is primarily anyone that is interested in mystery or detective work. The age demographic is geared anywhere from 25 years old to 40 years old. The creative approach that Kohl uses in this short film is mainly geared towards using unique cinematography and also great motion graphics in order to show the audience what the detective is finding throughout the crime scene. The motion graphics in this piece were a huge selling point for me personally as the information of what is found is displayed neatly next to the detective. In fact these this is the main reason that I found this piece so memorable. The reason that I was so drawn towards this piece was because the motion graphics were similar to that of the movie "Stranger than Fiction" which I really enjoyed. I think that the way that Kohl is judging the success of this piece is by the overall views by the public audience.

My second choice is a motion graphics work for the 4th Typophile Film Festival by Cole Nielson. In this piece the contributing artists include Jeremy Ames, Sam Grey, Chris Crosby, and Archie Sessions. This piece uses common items moving in and out of the frame in order to identify different periods throughout a particular persons life. The demographic for this piece would be anyone who is remotely interested in motion graphics and typography. The age demographic to me would be anyone in the age range of 18 to 40. This is a pretty broad demographic, but considering the popularity of motion graphics these days it seems fitting to me. The creative approach the artist took when "collaging" this motion piece together kept me interested throughout the entire piece . This piece was so memorable fist of all because of the execution of it. Secondly because these are all experiences that everyone can relate to at some point in their own lives. I believe that the success of this piece will be judged by overall views of the video and also the attention that it drew at the Typophile festival.

Blog #3

Cole Neilson – Motion Graphics
The piece I chose by Cole Neilson was a short film that seemed to deal with Life. It started off by very creatively showing baby stuff and then went on to show the many years growing up. Cole Neilson worked with Jeremy Ames, Sam Gray, Chris Crosby and Archie Sessions. The description about the motion graphic specifically said it was a man’s life but before I read the explanation and while watching it I could relate to it because I went to high school and had that first job then went to college. I think that a person (male or female) in college or out of college is the audience for this piece because it’s something they can relate to. The advertisers do a good job of putting a lot of different elements into the piece to make it visually appealing. I found myself enjoying certain parts because I could relate more to them, which made those parts more memorable. I found that the transitions from first job to high school to college were very smooth and that made me more interested in it and kept me wanting to watch the whole thing. I think to judge the success of this piece it needs to be visually and mentally stimulating and not boring, which I believe it achieves.

Chia-Chien Mai – Animation
The animation piece by Chia-Chien Mai seems as if it should be a child’s interest but as the animation goes on, the story turns a sad. To be honest I was completely baffled by what the meaning behind this piece was. It is obvious that it has a deeper meaning than I had originally thought, but I was still confused. Because of the colors and aspect of the piece I would say that it is geared more towards females anywhere from 14 and up, but the only problem is that if I don’t understand it, 14 year olds probably wont either. Although it is “kid” friendly visually, the animation is not appealing for kids. The music definitely helps tell the story and the many transitions kept me interested. There are little things in the animation that makes it memorable and one of my favorite parts and most memorable was at the end when the lamb lay down and started bleeding but the blood was multicolored. I believe that because the piece creates emotion in the viewer, with the lamb and his emotions, it is very successful.

Blog 3-Trevor Brooks

Piece 1- Staubschicht

With the obvious language barrier it is hard to tell what the service/product is for the design. I think it would either be a actual headline sequence / ending credit sequence for a mystery tv show (something like Columbo or even CSI), it may also be something along the lines of a all purpose company that is defining itself different then the rest of the competition (think Ikea, or Scandinavian Designs)

I don't know who the company is for the project, I would assume though that the primary company is the Staubschict brand.

Motion pieces like this would be appealing to the 25-40 brackets. The black and white gives it a aged yet sophisticated gleam while the motion pieces and the music tie it in with all the bells and whistles that the younger audience is used to. As for gender it is hard to say, I would lean towards it being aimed more towards men primary for the fact that the crime scene seemed to have a someone aggressive arrangement and without sounding to sexist, I think the lack of bold colors or upbeat music would turn away the general female audience


The designers took something that is all to real to nearly everyone, crime. While it is always a case of "it could never happen to me...", we are all or will be a victim of some kind of crime. By linking this common utility that we share they suggest that even after such a act has happened to them their company is there for them and can help lead to the capture of the criminals.


it is a live action piece, the filming is very similar to film nor style mysteries from the 50's with the hd appearance that we see in how crime shows today. The text and animation are all layered over the footage which gives it a 3-d sensation while saving the footage for future use with different text and/or animation

I love mystery and cop shows / books. I have always been saddened to know that the mystery movie will never make a comeback unless they have a no talent actor /actress taking the lead in between pointless gun fight after another. This piece while not perfect did seem to pay its respect to the genre with its attention to detail, the setting of the mood with the scene and the tempo of the music. The additional of the text was also very well done, like i said earlier the sense of 3-d, and the flow of it over the motion was very smooth

Like all advertisers I think they would be gauging the success with the sales and viewership/responses to the piece.

:: WILLIE RUSSELL BLOG 3 ::

::Typophile Film Festival Opening Credits By Cole Nielsen::

This was a product meant for the Typophile Film Festival. It opened up the show!

The company that funded this was Typophile, and it was created by Cole Nielsen, a student at Brigham Young University.

I believe the demographic of this piece is creative individuals who appreciate type. This is probably an older audience with background in typography and film.

The tone of this piece is inspiration. They creatively use all sorts of type to tell an individuals life story. I felt like I developed a relationship with the subject eventhough you never see him. It's an incredible approach of demonstrating all sorts of type. 

There were lots of illustration, stop motion, and motion graphics involved. It looks like they cut up a lot of photos and moved them around. There were many parts where multiple layers were super imposed on top of each other. 

This piece is memorable because I think its just brilliant. With the use of type he clearly goes through every stage of life. It is perfect for this film festival.

I think the success of this piece is based off the compatibility with the film festival. Which turns out to be extremely successful.

::Broken Rainbow::

There is nothing being sold, just a short film that is quite messed up.

It was created by Chia-Chien Mai, a student at the School of Visual Arts.

I think the demographic for this short are teens. It takes you into a world of adolesecent problems.

I think a big draw in for this short is the aesthetic. It is very different. I was attracted to it because of the strange characters and odd settings.

It seems like some creative means of expression were 3d animation, motion graphics, and maybe even some stop action animation. 

It is memorable because it is so effed up. That's is why I enjoyed watching it and now that aesthetic is stuck in my head.

Sam Wilson Blog 3

1) What is the product/service being sold?

The service being sold is showcasing students work so that companies may be able to hire them. Also it provides incentive to digital design students to show their best work for prizes. Adobe also benefits with the digital design community by sponsoring these awards.

2) What brand/company is behind this site?

Adobe is the main company behind this site. The companies who have judges also benefit from this site by sponsoring in a way with their judges.

3) What is the demographic for this site (male/female, age, income, etc)?

The demographic for this site is digital design students in college, colleges that focus on digital design and companies that would benefit from finding potential employees through the competition. Designers in the industry is also a demographic since they are able to see new designs from the students who enter the competition.

4) What creative approach are the advertisers taking to connect the audience to the product featured here (how are they telling the product story, how does the user interact with the site, and what is the creative tone of the site)?

Adobe has made an interactive site to showcase the product. They tell the product story as a building block of Adobe by using two “A’s.” One A is serif the other A is san-serif. The blocks that make up the A’s consist of the students who have entered the contest. The blocks are highlighted based upon the student’s medium. When you click on a block the students profile shows up with the work they have entered into the contest.

5) What creative means of expression were employed to execute the site (design, illustration, animation, video, motion graphics, 3D, etc)

To execute this site, Adobe used an animated illustration done with Flash. The design of the site is simple yet complex. Simple in the way the A’s are formed with blocks, yet complex in the motion of “building” the A’s.

6) Why are the pieces memorable?

Simulacra



Simulacra is memorable for a number of reasons. It portrays the future as a high technological future where a plant, if not all plants are seemed to be extinct. However, an emotional robot happens upon a flower petal and goes about a search for the source. However once he finds the flower, it is revealed to the viewer but not him, that the flower is not real but an illusion of a real flower.
However, the illusion still makes him happy, even though he does not know it is an illusion. If you reflect on the film, there is some hope. The flower that the robot picked up was not missing a petal. Unless there is more fake plants and the fake plants lose petals, there is hope that there is still real flowers because the floating petal was not from this illusionary flower.
This film also is a piece about how humans are treating the planet. If we continue with how we are treating the planet, the planet will turn out like it is in this film.

Duelity



Duelity is memorable because of the twist is presents on Creationism and Evolution. Creationism is displayed as God being high-tech in his process of creation, while Evolution is displayed as the fantasy the Creationism is usually shown as. This puts new light on both Creationism and Evolution. If in society the two had this portrayal, would one be more believable than the other because of the twist? In the Evolution side, animals and people are shown with the halo that was prevalent in 14th and 15th century church art. It was also humorous in the presentation and the interaction between the two sides.

7) What metric do you think the advertisers are using to judge the success of this pieces?

I believe the judges will be judging on narrative and introspective foremost. They will look at what the film is saying, the thought that was given to the story, and if the film made the judges think deeper into what is happening to the story. Secondary, they will be judging on art style, not necessary artistic level of detail.

blog #3

1) What is the product/service being sold?

The site is trying to sell the artists. They have all these great artist send work to adaa and the finalist and winner work are posted for all to see. The site is like kick start of artist.

2) What brand/company is behind this site?

Adobe is the sponsor this site. Which also brands them help artist and designer become known to the world. It makes seem to be more about the creative nature of Adobe than what they sell.

3) What is the demographic for this site (male/female, age, income, etc)?

The demographic for the site and competition is any college student over the age of 18 with a full load of class. So it has to do with young and old but mostly young designer.

4) What creative approach are the advertisers taking to connect the audience to the product featured here (how are they telling the product story, how does the user interact with the site, and what is the creative tone of the site)?

The sites approach is entirely interactive. It makes the viewer to explore where they are going and what they are looking at. The site more about the competition and less about the company.

5) What creative means of expression were employed to execute the site (design, illustration, animation, video, motion graphics, 3D, etc)

The 3d illustrative design in the on the live section of the site draws you into the site. At first glace you like what the hell is this, but as you dive into the site the creative element become relative. The illustration on the block moving into the big A in the center make the little moving block interact with the viewer even more.

6) Why are the pieces memorable?

The motion piece by Mathis Kohl called Joe Diamond could be seen following the intent of this blog. It utilizes the 3D picture to describe what is going

 on in the room, instead of spoken words. The short is of crime scene that and a detective spotting all the things that are evidence related by use of the 3D graphics. It was most memorable, to me, because cinema 4D it wondrous tool with many applications.

I liked the motion piece by Ryan Uhrich call Duality. The piece talks both about the scientific and religious belief of who the world began. I saw as a use of propaganda to explain each side of the argument of existence. The video explains the both side in the opposite fashion, so the science side is the religious aspect and the religious side is the scientific aspect. It was a way to get people to talk about the two sides.

7) What metric do you think the advertisers are using to judge the success of this pieces?

Adobe has a crack team of knowledgeable judges. The judges have vast experience in the field and understand the impactions of every design. I think the having judge that are outside of the company just give the company more merit. 

Motion Blog #3

Ryan Uhrich and Marcos Ceravolo "Duelity"

1. In this work, there is no particular product or service being sold. Instead, the ideas of modern and traditional theories of evolution are being compared and contrasted.

2. The firm behind this work is the Vancouver Film School.

3. The work appears to target a fairly educated demographic. I would suggest high school age or above, as the work does discuss complicated theories surrounding evolution. Education would be important in this demographic because the work gives many historical and Biblical references that a younger or perhaps less educated demographic would understand.

4. The creators are taking a very unique approach to representing the ideas of the origin of the world and man. They do this through the utilization of a split screen where each screen is telling a different story. Although the stories depict different historical times, each screen depicting the same concept. The audience interacts with the work because they must always be shifting their views from one screen to the other in order to grasp the full meaning of the work. The audience may also be interacting because they may have to watch the work more than once in order to view each screen in its entirety. The use of contrast between the two screens gives the work an intricate creative tone. There are so many different elements and ideas that are being represented within the work's short duration.

5. The work uses motion graphics as a means of expression along with a female and male narrator.

6. This work is interesting in that it presents two completely different views about a controversial topic at the exact same time. It is intriguing to look at one screen and then look at the other to see how an element was represented in a different time period. Although one might initially think that depicting such a topic would be a complicated and confusing endeavor, the material is easily tracked and connected.

7, This work is successful because it is clear and precise. The meaning is not overpowered by the use of the media. The two screens of video also work simultaneously to present such a meaning of evolution and origin of the earth.



Rafael Sommerhalder "Flowerpots"

1. There doesn't appear to be a product or service that is being sold. However, the work may be selling the ideas of freedom and individuality.

2. The company behind the work is the Royal College of Art that is located in the United Kingdom.

3. I find this work could have a wide demographic. It could range from children to older adults. It would interest children in the fact that is a cartoon. However, it is a lengthy work that may not have enough visual aspects to keep the attention of children. Adults would enjoy it because it is a cartoon and it also presents many intricate ideas such as freedom and individuality.

4. The ideas of freedom and individuality are presented through the story of a simply-drawn man whose feet are stuck in a flower pot. In an effort to free himself, he plants himself in the soil and waits for his roots to grow. The user interacts with the site in that it is a challenge to decipher the meaning of what appears to be a simple cartoon. The creative tone is simple and complex at the same time. The cartoon, actions of the character and the story are all very simple. It is the meaning that a viewer may take away from the work that is the complicated element.

5. This work was presented through the creative means of animation.

6. This work is memorable because there is an extreme juxtaposition between the simple and the complicated. It took me several minutes into the work to figure out what the meaning behind it might be. It is strange that something so simple can be so complex. The creator effectively utilized this medium to portray his ideas.

7. I believe this work is judged by the metrics of how well it displays its concepts and ideas. It must also be judged on how well the animation flows and what type of actions the character takes in order to construct a story.

-Laura Hemler

#3 - And the winners are..

This piece, titled Joe Diamond, is not actually a product or service, but a fictional-esque story. Mathias Kohl & Christoph Schulte stated that they wanted to tell the story of a detective and his thought process as he walks through a scene. The demographic for this sort of story would be anyone who is interested in detective stories, investigation, how research is conducted, or even a rabid CSI fan or three. If you’re interested in the pursuit of truth, it is interesting to consider this animation as the thoughts pop out to the detective.

The artists insert animation in the video in order to show what the detective is thinking as he searches for clues. They use a clean, almost clinical approach to their animations – this helps to suggest a research report, such as can be seen in CSI or Bones or other well done investigative shows/movies. Type plays a prominent role, as well as simplified graphics. The motion graphics utilized are reminiscent of an interactive computer program, popping up as they become relevant.

I think the judges voted this piece as a winner because of the clean way in which the animation progresses, combined with how well the ideas are communicated by the piece. The shot choices are also well chosen, keeping the detective in the center of the scene but also allowing the viewer to feel as though they are participating in the research involved while searching for the answer to the puzzle.




Cole Nielsen (et al) created this motion graphic for the opening credits of the 4th Typophile Film Festival and focused on showing the way typography interacts with a man as he goes through his life, from beginning to end.

The demographic for this type of piece would be college aged and beyond who have an active interest in typography and how type is used in motion graphics. Considering that the piece was made for a very focused group (those attending the festival) I think it was very effective. I believe that the effectiveness of the piece is one reason why the group were one of the winners of the competition.

The motion graphic is also very dynamic, changing styles frequently while still maintaining a cohesiveness to the whole story. The viewer follows the “life” from its inception (when letter sperm permeated the letter ovum) all the way until the death. Included are spurts of colour, photography, realistic references, etc. Aside from the beginning, the most memorable part to me was the romantic setting where the artists used hashtags and symbols to signify e-romance (such as ---;--@ for a rose).

Gaddis Blog #3

My first piece was designed by Tal Gilks, a motion graphics designer from Spain. His piece, the OFFF opening credits, captures art from many different disciplines and combines them to create a true multimedia experience. The incorporation of photography, motion graphics, 3D animation, design, and modeling combine to represent the true essence of the OFFF Festival, linking artists in various fields together to provide insight into the culture of all multimedia platforms. The product is the opening credits for the OFFF Festival, which is the International Festival For the Post-Digital Creation Culture. The demographic is catered towards those who are infatuated with modern multimedia design, men and women who are most likely college-age and older, who are seeking a means to stay ahead of the artistic curve. Gilks is using many facets of art to appeal to many different multimedia communities, and he combines the various fields to create a montage utilizing all of them. Gilks' biggest success for this festival was his ability to intertwine various mediums into one cohesive piece. It is memorable because he challenges the viewers expectations by playing with sound and speeding up or slowing down his abstract narrative, which always keeps the viewer guessing, and wanting more. I feel that the festival would consider this piece successful for them if they received increased attention and participation for their future festivals as a result of the interest of the viewers of this piece.

My second piece was created by Ryan Uhrich, from the Vancouver Film School, entitled Duelity. The project is a juxtaposition of two motion pieces presented side by side, one presenting the religious depiction of life and how we came to be, and one film presenting the scientific/logical depiction of life. The same types of shots are used in sequence for both films, presenting a similar vantage point with both core sets of beliefs. This direct comparison between two contrasting viewpoints is an uneasy pairing, but the similarities in filming shot and style ties the two together in an oddly workable relationship. It is important to note the irony in content for both motion pieces, for the religious depiction is shown in a visually scientific fashion, while the scientific definition is painted as this faith-based reality. Perhaps that is why these two pieces work 

so well side by side. The product being sold is contemporary motion graphics work that could be seen as propaganda for seemingly contrasting viewpoints on life. Ryan Uhrich is trying to promote his visual work and skill in design, as well as raise a question in his viewership, as well as challenge them to see the common thread that is woven between two contradicting sources. I imagine that he is trying to market his product to companies that seek unique design approaches for their goals. His way of presenting this "duelity" translates to complex ways of thinking. Most viewers would tend to favor one of the two viewpoints presented, as they are generally the largest schools of thought. It is easy to draw either side of that spectrum into this piece because you are fairly explaining both points of view. The motion graphics take the viewer on a ride into both schools of thought simultaneously, employing 3d graphics, modeling, and texture mapping to help tell each story. The piece is memorable because I have never seen a piece that employs 2 contrasting ideas into one canvas, and is so successful. I think that the simple fact he is able to draw this comparison so seamlessly represents his success. 

Blog #3

This is a piece done by Chia-Ying Lin. She was a finalist for the Mobile Design category in 2008. The service being sold here is a Mandarin learning app used as an educational and language assistant for the Nokia series 60 mobile devices. It allows travelers heading to China to look up words and phrases to be translated to Mandarin. The demographic for this piece would be male or female ages 16-30. Specifically people who like to travel and do not speak Mandarin.  It features thematic character design, with pronunciation and translation tools. This entry is playfully engaging the audience through it's simplistic design. Just by looking at the design it makes me think it is very easy to use. Translating things in different languages can be tough for most of us who don't have the first idea of where to start but this puts it all in the palm of your hand. It could be very useful for all kinds of translation not just Mandarin. The Illustration is clearly the means of expression here. It's fun, playful, engaging and very simple. I think this piece sticks out to me because it's simplistic design and it seems user friendly. I think the advertisers would judge it's success by it's simplicity as well. 

The second piece I choose was done by Cole Neilson from the Motion Graphics category. The product is the opening credits for the Typophile Film Festival 4. I think the demographic for this motion piece would be both women and men from the ages of 18-40 who are interested in typography and motion graphics. This is the first I have heard of Typofile and I really like the concept of the film festival. The story he tells hit me on a personal level as well. The objective was to show the life cycle of one man using the typography that we interact with throughout our lives. The creative use of text and story telling clearly connected me to this piece. As a student of typography I can appreciate the amount of work that went into this. All of us can relate to this because it covers most aspects of life from birth to death. The Illustrations and motion of this piece are what stood out to me. I loved It. I think the success of this piece can be judged by how well he tells his story through different styles of type. It makes me want to see more short films from the festival.

Blog #3-wendy meyer

The product being sold is called the "my card", and it basically is supposed to take the place of paper. The advertisement is that the my card is an electronic piece of paper that will do many things. It can help located places, people, etc...

This product is represented by Hochschule fur Gestaltung in Schwabisch Gmund in Germany.

I believe the demographic for this product is any adult, male or female, who needs assistance with anything. The income demographic is most likely anyone who can afford this technology. I don't believe there necessarily needs to be an income demographic -- if someone can afford to buy this product, whether or not they can annually afford it, they should be able to purchase it.

Well, i believe that the site is informative in advertising the product.

The only two means of creative expression in designing this site was design, and illustration. There is no motion of any kind, or video, to express the product.

All in all, the product itself is memorable. The product seems like a good idea for the future.

This picture is an example of an animated story that shows the perspectives of the earth's origin through scientific as well as religious views.

This product is represented by the Vancouver Film School.

The demographic i picture for this type of information, is for children. This type of film is catered to the educational system--children, pre-teens, and teenagers.

This site is using animation to advertise the message.

I also feel that every aspect of design, minus 3d, is used in creating this story.

The video is eye-catching, which makes it interesting, and therefore one remembers it. Visual aids cement the educational purposes, which helps one to remember. 

Since i was unable to grab the video for this blog, and the anatomic picture displayed, was the only thing i could get for this blog, the picture seems to reveal that the story is the study of human development and origin, instead of the earth's origin; although, the human being is obviously connected to the earth. 

Blog 3 ADA-by Jeremy Pape

1) What is the product/service be

ing sold?

         The service being sold is knowledge from an art school.

2) What brand/company is behind this site?

         School of Visual Arts

3) What is the demographic for this site (male/female, age, income, etc)?

         The demographic for this site is both males and females from the ages of 18 to around 35 unless you think you would like to start school later than that. It seems to me the income range for this crowd would be high because school costs so much, however it could just be a low income crowd who is dedicated.

4) What creative approach are the advertisers taking to connect the audience to the product featured here (how are they telling the product story, how does the user interact with the site, and what is the creative tone of the site)?

         The creative approach the creator did for this piece was create this detailed world of the future where organic organisms did not exist. From my conclusions, the School of Visual Arts logo is a flower where its roots are a electric cord. So the overall tone of this piece is blending new technology with the classic organic art.

5) What creative means of expression were employed to execute the site (design, illustration, animation, video, motion graphics, 3D, etc)

         The piece employed 3D motion graphics. Everything within this piece was moving whether it was the main character or the background. I don’t believe there was any true video employed within this piece, but I imagine there was also some heavy 3D animation used in this piece as well.

6) Why are the pieces memorable?

         This piece was particularly memorable for me because the amount of detail put into this piece. Whether it was the moving background, or th

e nuances of the main character, how he starts his flying bird, or even enters his home. This is a big deal to me, because that is one thing that I am trying to work on this semester, don’t just stop after you feel like the piece is clean, because some of these little details can make or break your piece. 

7) What metric do you think the advertisers are using to judge the success of this pieces?

         I think for this piece the advertisers are looking to see how creative this piece can be, since it is for a school. Also that is probably why the piece is so detailed and clean, because this art school doesn’t want to advertise their program with a half assed motion piece.

 

1)What is the product/service being sold?

         The service for this piece is a film festival promotion.

2) What brand/company is behind this site?

         The company behind this site is Typophile Film Festival.

3) What is the demographic for this site (male/female, age, income, etc)?

         The demographic for this piece is very broad, since it is a typography film festival. I would imagine a wide range of both male and females, from ages 17 to late 60’s, with incomes of all varieties.

4) What creative approach are the advertisers taking to connect the audience to the product featured here (how are they telling the product story, how does the user interact with the site, and what is the creative tone of the site)?

         Since the film festival is based upon typography the advertisers are using a motion piece created mostly from text to entice the viewer of what my come at the festival. The story behind the piece is show the life cycle of a person through type. The creative tone throughout the whole piece is how the letters and text is used to show this said evolution of one man.

5) What creative means of expression were employed to execute the site (design, illustration, animation, video, motion graphics, 3D, etc)

         The creative means of expression of this piece was the use of type to create iconic images that people could relate to as high points in life. The means used to do this was animation and some motion graphics. Cole Nielsen, the creator of this piece must have used mostly stop motion to create this complex piece, and where he couldn’t he rendered some scenes using motion graphics. 

6) Why are the pieces memorable?

         For me this piece is memorable because of the use of type create a whole story. There are so many perfect transitions throughout this motion piece, and the layers of text throughout each scene are amazing.

7) What metric do you think the advertisers are using to judge the success of this pieces?

         I believe the advertisers looked at the intricate use of typography to tell a story. Since this piece is geared toward a typographic film festival not only does his use of type have to be on point, but his film techniques must be tight as well. I believe this piece has both of those qualities, from the smooth transitions and beautiful rhythm of this film, to the detail and layers of text used to tell a story, this piece came and did exactly what the advertisers needed.

Blog 3 - ADA award weaners

I went through all of the designs in the mobile design, video and motion categories, animation, live action and motion graphics...and the two that I was most attracted to were the two that were the most simplistic and easy to use, yet were peppered with stream lined elegance and purpose. Let me just say as a preface before I reveal my "fabuloso two"...with ever increasing interfaces for new technologies, simplicity in design and ease of use for any multimedia/technology appliance will become critical. "Dumbing" down the interface to more powerful technologies will become a integral component to human interactive technologies.
Ok...so down with the nitty-gritty blogging for the assignment.

My first nomination for outstanding performance at the ADA awards nominations is for Valentina Venza from Italy. First up, I like her profile picture. The "3 babe" triangle. Excellent design group idea, to design people you are close to. I am guessing "she" primary babe designer, is the one juxtaposition right next to the name "Valentina Venza". With Maria Tasca and Valeria Donati, the 3 some make a good design team in terms of usable designs being marketed to currently applicable products.

Nokia is being sold here for sure with the display of the "NOKIA N73.
With the vibrant colors, ease of use display, (in 2 and 3) it's easy to see a young urban market type gravitating towards the colors of the design interface and the simplistic navigation. The 90 degree curves are great, swept with ambient gradients. The demographic of all of these designs would attract any age group, male or female that enjoys identifying with visually pleasing design and simplistic ease of use. Simplicity, employing more powerful technologies.
One of the things that really stands out in my mind as to what makes these works great is the fact that the design interface for the NOKIA is so simple. The information is displayed clearly and there is unused space elsewhere on screen that identifies the rest of the space. The creative approach taken here is "eye popping" warm colors that make this piece of technology "warm and fuzzy" to humans, making the NOKIA warm to touch with the clear text and information dialogue box.

I am sure this was either created in Photoshop or Illustrator (well, 92.367 % sure) using the grid and colors that are complementary and pleasing to look at.

I can't imagine, unless the screen interface was bigger, that this would be a good layout for someone who couldn't see closeup as well unless there was a zoom function. It may be a struggle for the near sited to melsh with this campaign design.

This design is memorable for its warm colors and simplicity. It feels balance and well constructed on the grid. For such a small design layout, the grid must be kept simple and balance to perform it's job as a communication/interface device for the slow humans, tech creators.

I believe that if the advertiser were able to "picky back" on this design, they could track everything digitally. Embed a "01 1011 00 10 0110 0100" somewhere that enables the check writing corporations to know where the money is going and who is subscibing to the product and it's interface design.

The idea with technology is to shorten the learning curve all the while extending your own personal broadcast. This first design sequence is great as it lineates itself with simplicity.


For my number two award as "worth mentioning for this blog is from the "Live Action" portion and comes in from Germany. Mathias Kohl and Christoph Schulter are the designers for the still story boards and motion graphics. I picked this because I don't speak German. My girlfriend does, but I didn't ask her to translate as she is too tires. Even though I am not sure exactly what is being advertisedI love the use of line, grid, overlays, masking and all else that make these all great pieces and memorable for the black and white back ground, the nostalgic black and white story line, further supported by the detective type character player.
Looking at the content matter, like the hiking boot white mask imagery or the graph over black and white video implies a preferred demographic. Male/female, 30's to 40's. Definitly the age group the video indicates would be an adventuresome group with the funds to adventure. A detective is looking for clues in the video media.

I think the motion graphics these guys created and the masking layers are successful because the are white and mesh well with the black and white images and video layers they are super imposed over.

The creative approach taken appeals to media philes, adventurers, mystery lovers. The crisp lines, black and white tones and the video background and masked front layers interplay an interesting rhetoric. The masked footprint exaggerated the paper print behind it. The planes of both line up nicely.

I think the measure of success on this piece could be gauged in web hits.

I suspect the brand behind the scene is Stiefelabdruck. I'll have to ask my lady what that means.