The service being sold is showcasing students work so that companies may be able to hire them. Also it provides incentive to digital design students to show their best work for prizes. Adobe also benefits with the digital design community by sponsoring these awards.
2) What brand/company is behind this site?
Adobe is the main company behind this site. The companies who have judges also benefit from this site by sponsoring in a way with their judges.
3) What is the demographic for this site (male/female, age, income, etc)?
The demographic for this site is digital design students in college, colleges that focus on digital design and companies that would benefit from finding potential employees through the competition. Designers in the industry is also a demographic since they are able to see new designs from the students who enter the competition.
4) What creative approach are the advertisers taking to connect the audience to the product featured here (how are they telling the product story, how does the user interact with the site, and what is the creative tone of the site)?
Adobe has made an interactive site to showcase the product. They tell the product story as a building block of Adobe by using two “A’s.” One A is serif the other A is san-serif. The blocks that make up the A’s consist of the students who have entered the contest. The blocks are highlighted based upon the student’s medium. When you click on a block the students profile shows up with the work they have entered into the contest.
5) What creative means of expression were employed to execute the site (design, illustration, animation, video, motion graphics, 3D, etc)
To execute this site, Adobe used an animated illustration done with Flash. The design of the site is simple yet complex. Simple in the way the A’s are formed with blocks, yet complex in the motion of “building” the A’s.
6) Why are the pieces memorable?
Simulacra
Simulacra is memorable for a number of reasons. It portrays the future as a high technological future where a plant, if not all plants are seemed to be extinct. However, an emotional robot happens upon a flower petal and goes about a search for the source. However once he finds the flower, it is revealed to the viewer but not him, that the flower is not real but an illusion of a real flower.
However, the illusion still makes him happy, even though he does not know it is an illusion. If you reflect on the film, there is some hope. The flower that the robot picked up was not missing a petal. Unless there is more fake plants and the fake plants lose petals, there is hope that there is still real flowers because the floating petal was not from this illusionary flower.
This film also is a piece about how humans are treating the planet. If we continue with how we are treating the planet, the planet will turn out like it is in this film.
Duelity
Duelity is memorable because of the twist is presents on Creationism and Evolution. Creationism is displayed as God being high-tech in his process of creation, while Evolution is displayed as the fantasy the Creationism is usually shown as. This puts new light on both Creationism and Evolution. If in society the two had this portrayal, would one be more believable than the other because of the twist? In the Evolution side, animals and people are shown with the halo that was prevalent in 14th and 15th century church art. It was also humorous in the presentation and the interaction between the two sides.
7) What metric do you think the advertisers are using to judge the success of this pieces?
I believe the judges will be judging on narrative and introspective foremost. They will look at what the film is saying, the thought that was given to the story, and if the film made the judges think deeper into what is happening to the story. Secondary, they will be judging on art style, not necessary artistic level of detail.
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