1) What is the product/service be
ing sold?
The service being sold is knowledge from an art school.
2) What brand/company is behind this site?
School of Visual Arts
3) What is the demographic for this site (male/female, age, income, etc)?
The demographic for this site is both males and females from the ages of 18 to around 35 unless you think you would like to start school later than that. It seems to me the income range for this crowd would be high because school costs so much, however it could just be a low income crowd who is dedicated.
4) What creative approach are the advertisers taking to connect the audience to the product featured here (how are they telling the product story, how does the user interact with the site, and what is the creative tone of the site)?
The creative approach the creator did for this piece was create this detailed world of the future where organic organisms did not exist. From my conclusions, the School of Visual Arts logo is a flower where its roots are a electric cord. So the overall tone of this piece is blending new technology with the classic organic art.
5) What creative means of expression were employed to execute the site (design, illustration, animation, video, motion graphics, 3D, etc)
The piece employed 3D motion graphics. Everything within this piece was moving whether it was the main character or the background. I don’t believe there was any true video employed within this piece, but I imagine there was also some heavy 3D animation used in this piece as well.
6) Why are the pieces memorable?
This piece was particularly memorable for me because the amount of detail put into this piece. Whether it was the moving background, or th
e nuances of the main character, how he starts his flying bird, or even enters his home. This is a big deal to me, because that is one thing that I am trying to work on this semester, don’t just stop after you feel like the piece is clean, because some of these little details can make or break your piece.
7) What metric do you think the advertisers are using to judge the success of this pieces?
I think for this piece the advertisers are looking to see how creative this piece can be, since it is for a school. Also that is probably why the piece is so detailed and clean, because this art school doesn’t want to advertise their program with a half assed motion piece.
1)What is the product/service being sold?
The service for this piece is a film festival promotion.
2) What brand/company is behind this site?
The company behind this site is Typophile Film Festival.
3) What is the demographic for this site (male/female, age, income, etc)?
The demographic for this piece is very broad, since it is a typography film festival. I would imagine a wide range of both male and females, from ages 17 to late 60’s, with incomes of all varieties.
4) What creative approach are the advertisers taking to connect the audience to the product featured here (how are they telling the product story, how does the user interact with the site, and what is the creative tone of the site)?
Since the film festival is based upon typography the advertisers are using a motion piece created mostly from text to entice the viewer of what my come at the festival. The story behind the piece is show the life cycle of a person through type. The creative tone throughout the whole piece is how the letters and text is used to show this said evolution of one man.
5) What creative means of expression were employed to execute the site (design, illustration, animation, video, motion graphics, 3D, etc)
The creative means of expression of this piece was the use of type to create iconic images that people could relate to as high points in life. The means used to do this was animation and some motion graphics. Cole Nielsen, the creator of this piece must have used mostly stop motion to create this complex piece, and where he couldn’t he rendered some scenes using motion graphics.
6) Why are the pieces memorable?
For me this piece is memorable because of the use of type create a whole story. There are so many perfect transitions throughout this motion piece, and the layers of text throughout each scene are amazing.
7) What metric do you think the advertisers are using to judge the success of this pieces?
I believe the advertisers looked at the intricate use of typography to tell a story. Since this piece is geared toward a typographic film festival not only does his use of type have to be on point, but his film techniques must be tight as well. I believe this piece has both of those qualities, from the smooth transitions and beautiful rhythm of this film, to the detail and layers of text used to tell a story, this piece came and did exactly what the advertisers needed.
No comments:
Post a Comment