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Blog #3 Tyler Kellogg
The first particular ad that I chose was a live action piece created by Mathias Kohl called Joe Diamond. Since this piece is actually in German it is difficult to understand what is actually being advertised. However, the piece follows a detective through what seems to be a recent crime scene as he searches for clues. This ad seems to me that the target audience is primarily anyone that is interested in mystery or detective work. The age demographic is geared anywhere from 25 years old to 40 years old. The creative approach that Kohl uses in this short film is mainly geared towards using unique cinematography and also great motion graphics in order to show the audience what the detective is finding throughout the crime scene. The motion graphics in this piece were a huge selling point for me personally as the information of what is found is displayed neatly next to the detective. In fact these this is the main reason that I found this piece so memorable. The reason that I was so drawn towards this piece was because the motion graphics were similar to that of the movie "Stranger than Fiction" which I really enjoyed. I think that the way that Kohl is judging the success of this piece is by the overall views by the public audience.
My second choice is a motion graphics work for the 4th Typophile Film Festival by Cole Nielson. In this piece the contributing artists include Jeremy Ames, Sam Grey, Chris Crosby, and Archie Sessions. This piece uses common items moving in and out of the frame in order to identify different periods throughout a particular persons life. The demographic for this piece would be anyone who is remotely interested in motion graphics and typography. The age demographic to me would be anyone in the age range of 18 to 40. This is a pretty broad demographic, but considering the popularity of motion graphics these days it seems fitting to me. The creative approach the artist took when "collaging" this motion piece together kept me interested throughout the entire piece . This piece was so memorable fist of all because of the execution of it. Secondly because these are all experiences that everyone can relate to at some point in their own lives. I believe that the success of this piece will be judged by overall views of the video and also the attention that it drew at the Typophile festival.
The first particular ad that I chose was a live action piece created by Mathias Kohl called Joe Diamond. Since this piece is actually in German it is difficult to understand what is actually being advertised. However, the piece follows a detective through what seems to be a recent crime scene as he searches for clues. This ad seems to me that the target audience is primarily anyone that is interested in mystery or detective work. The age demographic is geared anywhere from 25 years old to 40 years old. The creative approach that Kohl uses in this short film is mainly geared towards using unique cinematography and also great motion graphics in order to show the audience what the detective is finding throughout the crime scene. The motion graphics in this piece were a huge selling point for me personally as the information of what is found is displayed neatly next to the detective. In fact these this is the main reason that I found this piece so memorable. The reason that I was so drawn towards this piece was because the motion graphics were similar to that of the movie "Stranger than Fiction" which I really enjoyed. I think that the way that Kohl is judging the success of this piece is by the overall views by the public audience.
My second choice is a motion graphics work for the 4th Typophile Film Festival by Cole Nielson. In this piece the contributing artists include Jeremy Ames, Sam Grey, Chris Crosby, and Archie Sessions. This piece uses common items moving in and out of the frame in order to identify different periods throughout a particular persons life. The demographic for this piece would be anyone who is remotely interested in motion graphics and typography. The age demographic to me would be anyone in the age range of 18 to 40. This is a pretty broad demographic, but considering the popularity of motion graphics these days it seems fitting to me. The creative approach the artist took when "collaging" this motion piece together kept me interested throughout the entire piece . This piece was so memorable fist of all because of the execution of it. Secondly because these are all experiences that everyone can relate to at some point in their own lives. I believe that the success of this piece will be judged by overall views of the video and also the attention that it drew at the Typophile festival.
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