blog #3

1) What is the product/service being sold?

The site is trying to sell the artists. They have all these great artist send work to adaa and the finalist and winner work are posted for all to see. The site is like kick start of artist.

2) What brand/company is behind this site?

Adobe is the sponsor this site. Which also brands them help artist and designer become known to the world. It makes seem to be more about the creative nature of Adobe than what they sell.

3) What is the demographic for this site (male/female, age, income, etc)?

The demographic for the site and competition is any college student over the age of 18 with a full load of class. So it has to do with young and old but mostly young designer.

4) What creative approach are the advertisers taking to connect the audience to the product featured here (how are they telling the product story, how does the user interact with the site, and what is the creative tone of the site)?

The sites approach is entirely interactive. It makes the viewer to explore where they are going and what they are looking at. The site more about the competition and less about the company.

5) What creative means of expression were employed to execute the site (design, illustration, animation, video, motion graphics, 3D, etc)

The 3d illustrative design in the on the live section of the site draws you into the site. At first glace you like what the hell is this, but as you dive into the site the creative element become relative. The illustration on the block moving into the big A in the center make the little moving block interact with the viewer even more.

6) Why are the pieces memorable?

The motion piece by Mathis Kohl called Joe Diamond could be seen following the intent of this blog. It utilizes the 3D picture to describe what is going

 on in the room, instead of spoken words. The short is of crime scene that and a detective spotting all the things that are evidence related by use of the 3D graphics. It was most memorable, to me, because cinema 4D it wondrous tool with many applications.

I liked the motion piece by Ryan Uhrich call Duality. The piece talks both about the scientific and religious belief of who the world began. I saw as a use of propaganda to explain each side of the argument of existence. The video explains the both side in the opposite fashion, so the science side is the religious aspect and the religious side is the scientific aspect. It was a way to get people to talk about the two sides.

7) What metric do you think the advertisers are using to judge the success of this pieces?

Adobe has a crack team of knowledgeable judges. The judges have vast experience in the field and understand the impactions of every design. I think the having judge that are outside of the company just give the company more merit.