Motion Blog #3

Ryan Uhrich and Marcos Ceravolo "Duelity"

1. In this work, there is no particular product or service being sold. Instead, the ideas of modern and traditional theories of evolution are being compared and contrasted.

2. The firm behind this work is the Vancouver Film School.

3. The work appears to target a fairly educated demographic. I would suggest high school age or above, as the work does discuss complicated theories surrounding evolution. Education would be important in this demographic because the work gives many historical and Biblical references that a younger or perhaps less educated demographic would understand.

4. The creators are taking a very unique approach to representing the ideas of the origin of the world and man. They do this through the utilization of a split screen where each screen is telling a different story. Although the stories depict different historical times, each screen depicting the same concept. The audience interacts with the work because they must always be shifting their views from one screen to the other in order to grasp the full meaning of the work. The audience may also be interacting because they may have to watch the work more than once in order to view each screen in its entirety. The use of contrast between the two screens gives the work an intricate creative tone. There are so many different elements and ideas that are being represented within the work's short duration.

5. The work uses motion graphics as a means of expression along with a female and male narrator.

6. This work is interesting in that it presents two completely different views about a controversial topic at the exact same time. It is intriguing to look at one screen and then look at the other to see how an element was represented in a different time period. Although one might initially think that depicting such a topic would be a complicated and confusing endeavor, the material is easily tracked and connected.

7, This work is successful because it is clear and precise. The meaning is not overpowered by the use of the media. The two screens of video also work simultaneously to present such a meaning of evolution and origin of the earth.



Rafael Sommerhalder "Flowerpots"

1. There doesn't appear to be a product or service that is being sold. However, the work may be selling the ideas of freedom and individuality.

2. The company behind the work is the Royal College of Art that is located in the United Kingdom.

3. I find this work could have a wide demographic. It could range from children to older adults. It would interest children in the fact that is a cartoon. However, it is a lengthy work that may not have enough visual aspects to keep the attention of children. Adults would enjoy it because it is a cartoon and it also presents many intricate ideas such as freedom and individuality.

4. The ideas of freedom and individuality are presented through the story of a simply-drawn man whose feet are stuck in a flower pot. In an effort to free himself, he plants himself in the soil and waits for his roots to grow. The user interacts with the site in that it is a challenge to decipher the meaning of what appears to be a simple cartoon. The creative tone is simple and complex at the same time. The cartoon, actions of the character and the story are all very simple. It is the meaning that a viewer may take away from the work that is the complicated element.

5. This work was presented through the creative means of animation.

6. This work is memorable because there is an extreme juxtaposition between the simple and the complicated. It took me several minutes into the work to figure out what the meaning behind it might be. It is strange that something so simple can be so complex. The creator effectively utilized this medium to portray his ideas.

7. I believe this work is judged by the metrics of how well it displays its concepts and ideas. It must also be judged on how well the animation flows and what type of actions the character takes in order to construct a story.

-Laura Hemler