Blog 3-Trevor Brooks

Piece 1- Staubschicht

With the obvious language barrier it is hard to tell what the service/product is for the design. I think it would either be a actual headline sequence / ending credit sequence for a mystery tv show (something like Columbo or even CSI), it may also be something along the lines of a all purpose company that is defining itself different then the rest of the competition (think Ikea, or Scandinavian Designs)

I don't know who the company is for the project, I would assume though that the primary company is the Staubschict brand.

Motion pieces like this would be appealing to the 25-40 brackets. The black and white gives it a aged yet sophisticated gleam while the motion pieces and the music tie it in with all the bells and whistles that the younger audience is used to. As for gender it is hard to say, I would lean towards it being aimed more towards men primary for the fact that the crime scene seemed to have a someone aggressive arrangement and without sounding to sexist, I think the lack of bold colors or upbeat music would turn away the general female audience


The designers took something that is all to real to nearly everyone, crime. While it is always a case of "it could never happen to me...", we are all or will be a victim of some kind of crime. By linking this common utility that we share they suggest that even after such a act has happened to them their company is there for them and can help lead to the capture of the criminals.


it is a live action piece, the filming is very similar to film nor style mysteries from the 50's with the hd appearance that we see in how crime shows today. The text and animation are all layered over the footage which gives it a 3-d sensation while saving the footage for future use with different text and/or animation

I love mystery and cop shows / books. I have always been saddened to know that the mystery movie will never make a comeback unless they have a no talent actor /actress taking the lead in between pointless gun fight after another. This piece while not perfect did seem to pay its respect to the genre with its attention to detail, the setting of the mood with the scene and the tempo of the music. The additional of the text was also very well done, like i said earlier the sense of 3-d, and the flow of it over the motion was very smooth

Like all advertisers I think they would be gauging the success with the sales and viewership/responses to the piece.