Blog #4

Tacit is described in the essay as an implied meaning that is not actually expressed in plain words to the viewer, but expressed through visual means.

The old meaning is described as the balance between both form and function within a design built within a design. This is described in the essay as something that is attached to object or design yet separate in meaning.
The new meaning is where the situation is used as a framework in which the form can be built upon to give each and every viewer a different experience.

Sleepwalking is the process in design where the design is created without a full understanding of its practicality or even its meaning. In the example below is an image of a bike that you may see in the circus. Although this design is obviously not the most practical for riding a bike, it is still somewhat functional. In fact these bikes can be seen in denver on the sixteenth street mall.
Complementing is the design process where the piece is well thought out prior to its creation in terms of its functionality, purpose, and its appeal in order to ensure the design is both effective and appealing in its intended situation. In the example below this clock radio has turned two very functional items into a single object that uses both features as its main function.
Expanding is the design process where the desired effect is not only completed but also built upon, giving the design new option of meaning. In the example below a simple chair has been expanded upon by adding speakers and other gaming features in order to make it more appealing for people that like to play video games.

Opposition is the process in design where work is created in the opposite effect for which it is actually intended. In the example below from the lung foundation of British Columbia this ad implies that you are in endangering yourself with cancer yet still encourages you to continue to smoke.
Reconceptualization is when a design is based entirely on a completely new set of assumtions from a previous version. The example below is the recent logo redesign for pepsi. Although the change in design is very similar, the subtle changes encourage a totally new feeling towards its image.
http://www.bevreview.com/wp-content/image_pepsilogochange1.gif

Co-design is the design process where the challenge of the design is addressed by the designer, the user, and possibly other parties. In the example listed below is an image of a community project that designer Joshua Davis contributed to, where thee public had an opportunity to contribute to one of his artworks.
http://www.flickr.com/photos/joshuadavis/2472735896/in/photostream/

Metaphoric running line is the visual flow that guides the viewers eye throughout the image or page keeping them engaged in the piece. Without any sort of metaphoric running line in any piece whether it be a static design or a motion work, there is nothing to keep the viewers attention withing the page or piece. This video is a montage of time lapses that I have found quite interesting and drawn in by their rhythm and the way that they fit together.
http://www.youtube.com/watch?v=bCNa9YegzZc&feature=relatede