Tacit as used in this essay describes the emotions that a design evokes within you, without actually telling you ideas directly. An example that I found is when the author writes, “a tacit recognition that the elements of the form of an object evoke a multitude of associations for the individual who interacts with it”.
Old- The old view of design is that form creates a meaning. When we have a design if the form we create evokes a certain emotion then we have created a successful design. Also the end user can affect the meaning without disturbing the form by using the object or placing it in different locations then the designer did not originally intend. One example that I can think of is the dancer statue by the Colorado Covention Center,where the design evokes a playful emotion by the organic form that the statue has.
New- The new view of design is looking at what we are creating as a whole event. The reading states, “we must not think of objects as nouns with static meanings, but as verbs with the dynamic capacity to create multiple meanings through the actions they evoke”. The new view strays away from how classy or fashionable we can make our design, but how people will act and respond to our design. A design that I found that truly makes you respond would be the Obama “HOPE” poster, which makes you act in a more positive way, given you were voting Obama. Just the whole craze surrounding the Obama posters, I like to believe that it was not just a bandwagon, but also an actual thing that made people change at least a little bit.
Sleepwalking- Just fiddling around until you find something that you like and running with it. I would say that a design that follows this idea is the Chia Pet, I feel like that must have been a tossed around idea that evolved into a real design and product.
Complementing- Thinking about what the object is supposed to do, and creating it so that it does just that. For example thinking about making a seat, and then creating a park bench. These are “no frills” designs like the design of a simple Bic pen, it is solid and writes. Problem solved.
Expanding- Taking the idea of the product and pushing the design just a little bit further to go above and beyond. The design still stays in the comfort zone but develops the ideas a little further. One example of that would be the simple billboards or commercials for alcohol, where the whole time your thinking about the fun that comes with booze, and so you want to go out and buy that product. The design just doesn’t say “It gets you drunk!” but it suggests there will be good times ahead if you drink Bud Light.
Opposition- This design idea thinks about the most obvious way you could design an item, and then creates the opposite for some reason. One example that pops into my mind is the club “The Church” downtown. It takes a holy setting of a church and fills it with alcohol and sexy times every weekend, probably the exact opposite of what the Pope would ever want to see.
Dance is the rhythm that is set throughout the piece either with colors, shapes or something else. Play is the actual act of interacting with the piece. The reading talks about books to relate to dance and play, so the way I gathered they interact is if the dance is interesting and successful you will desire to play with the piece and interact with it. A current example that I can think of is a menu for a DVD or video game, where as you explore it there is rhythm taking from one screen to another, and as you travel from screen to screen you are playing with the piece as well..
A metaphoric running line is a sort of rhythm that encourages the viewer to continue exploring the piece. It is important for motion and design narrative because you need to execute different transitions successfully for the viewer to want to continue exploring your piece. An example of this is the Volvo commercial that we watched in class where the transitions would take you from shot to shot through the use of color or movement. I also believe that it did it successfully as well, because I wanted to continue viewing the piece.
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