Trevor Brooks Blog #1

www.lobo.cx

Process

The website doesn’t give to much information regarding their process and their methods of creating their various pieces. What I did find though, was that in the beginning the overall jive of the company was “to have a good time and maybe get some work done”. This concept is evident in all of their pieces. Even in the overall website layout while being very simple and seemingly less intensive on the users end, it leaves a lot open to the imagination and a lot of freedom to adapt the layout of the site without really changing the site at all.

Artistic Need

Overall the company houses the basics that you would find in any production house. The key ingredient that they all share and would have is a desire to not only have fun with the projects and products they are working with, but to also see things outside of the box. Utilizing a variety of forms in production (animation, stop-motion, collage) they all have a different aspect of solving the problem of the client’s needs while maintaining the enjoyment of the work.

Clients Needs

The clients that would seek Lobo would be in the market for something non-traditional. I don’t see Macy’s, Sears or any real bank asking this firm to do any work. Simply put the clients would have to be willing to have fun with whatever it was they needed because if they couldn’t then they wouldn’t like the overall piece that was done.

Product

The products all are motion based. The pieces range from stop motion, to traditional animation even to what appeared to be a combination of stop-motion and collage.

www.xylemdigital.com

Process

“We make smart brands smarter” from the title of the homepage you get a strong sense of what the firm is. The overall feel of the firm is that it is not just another faceless firm, but instead it is a living breathing, thinking creature that is aware of itself. Overall it seems like they tend on focus on not only revamping a image, but at the same time making sure that those in the field when they see that brand, logo or site they know it was Xylem.

Artistic Need

While alike most firms the artists need to have a sense of freedom and ability to play around with ideas it seems though while freedom is important their needs to be a sort of similarity between the brandings and designs. By doing so they reinforce the overall ghost branding if you will they Xylem does during its work.

Clients Needs

This is a firm that I think the clients would be out of the creativity room completely. They would say what they are looking for, who the audience is, and what they want it for, and maybe they would have a say in the beginning stages but until the near end product was their for review they wouldn’t be in the picture to much. It was said in another blog that it seemed like the clients were larger business, I agree. What I would like to add to this statement though is that all of the clients at the same time after the project was finished seemed to have a smaller / locally owned business feel. They all had the sense that anyone could do this, look at us we did.

Product

Their primary products are websites and what appeared to be brandings. The two major similarities that I noticed was the sense of static motion (the central objects appeared to be coming out of the background due to the ragged outlines or brightly colored shadows of the image), and the use of high contrast colors and fonts.

www.trollback.com/#/work

Process

In the first few sentences in its bio they send out their credo: Expensive and Purposeful graphics. Relaying on this statement their images and products have a wide range of sense and style that would suit each client.

Artistic Need

The artists would need to define their own style. While the important aspect is in making the client happy and giving them what they want, it seems that some pieces have a style that matches another completely different piece and such. This influence of individual styles gives the clients the mind set that while expensive and cocky they have the right to be.

Product

Their products range from various concepts. Like they say at the beginning they are expensive but the clients would be getting what they pay for. No two projects come out the same and each client can leave with that feeling