All around design

PSYOP:

Process

PSYOP takes its name from the Government’s Psych Operations Div. and furthered their inspiration by also adopting the (in this case artistic) statement of “Persuade, Change, and Influence.” The company seeks to engender a positive feeling from the media they present to consumers, hoping that they will seek out the work that PSYOP presents and promotes of their own accord.

Artistic Need

The company seeks to have fun with their work, and they have a “painterly” style which is loose and dynamic. They want their market audience to enjoy the product that they have presented them with, instead of feeling bombarded by the constant onslaught of “sellsellsell” that they are used to.

Client Need

Clients of the design firm are generally seeking a creative and pleasurable solution to their marketing requirements. Clients of PSYOP should favour a forward thinking and optimistic approach to advertising, and if they are using the firm to the best of their abilities will have a variety of print, digital, and web media.

Product

The final solution to the issues that the designers face tends towards both being casual and professional, balancing on a fine line between the two. The “Lugz” commercial is a great example of this, keeping a creative idea flowing throughout while still presenting a sharp and memorable experience.

 

Xylem:

Process

The artistic statement of the company is “We make smart brands smarter.”  They work with big brand names such as Jimmy Johns and Einstein’s Bagels in order to create a sharp, popular design.  Primarily it appears that their work is on the digital field, specifically site design.

Artistic Need

Xylem seeks to be on the cutting edge of style, focusing on clean cut and “high fashion” styles of art that follow the current trends in western society.

Client Need

Clients, as mentioned previously, tend to be corporations instead of small businesses. They generally require a style overhaul in order to bring them into the current generation of design.

Product

Xylem delivers a trendy, flashy and clean cut product for their consumers. They press the envelope but don’t try to stand outside of it, and this is what their clients are looking for.

 

Trollbäck + Company:

Process

“Trollbäck + Company is a visual and conceptual creative studio producing expressive and purposeful graphics, design and live action for advertising, broadcast, and entertainment.” The company dabbles in a myriad of types of design as well as styles.

Artistic Need

The design firm focuses mostly on rebranding and brand creation for companies. They want to create a “compelling and focused message” as well as combining high profile work with up and coming companies in order to keep their incoming work as diverse as possible.

Client Need

Both large and small companies who require either branding or re-branding will seek out this company in order to create a refined image to present to the public.

Product

The outcome of each project depends upon the needs and the desires of the company who is seeking them out. The style of the company incorporates versatility with refinement.