http://www.attik.com/#/menu-overview/?expanded=true
With our team of some of the brightest, most passionate and most tenacious creative problem solvers out there, we collaborate to express the values and personality of a brand through every channel that makes sense, and a few that don’t. In an ideal world, we like to partner with clients at the earliest stage possible.
The process of Attik, focusing on collaboration and based upon the insight of a panel of creative designers, allows many possibilities and ideas to flourish and shape the outcome of the design. I appreciate this approach because it relies on teamwork to utilize some of the best ideas from each designer to create something magnificent.
The Artistic need that Attik provides is visual conceptualization and brand understanding. Their Scion project (http://www.attik.com/#/menu-advertising/scionunited) puts actual owner cars on display for the “United by Individuality” campaign. This fulfils a client’s needs by allowing a personal connection to the ad, and tapping at two of the most crucial things essential to happiness, community and individuality. The product rendered is a very artistic and stylish concept that is easily accessible to the public viewership.
Internationally known for creating original and commissioned work that is powerful, provocative and visually extraordinary, Shilo's deeply held passions for design-infused storytelling and innovative application of live-action, design, and animation techniques deliver breakthrough experiences for screens large and small.
Live-action narrative allows viewers to be a part of the action and story. This ability to draw people in allows a company using Shilo’s talents to infuse a product with a person’s daily affairs seamlessly. Shilo’s process is deeply rooted in film, and the narrative derived from this method allows an immersion-effect to wash over the viewer. The nature of their filming gives the viewer an intimate point of view, which can help the client deliver their point very close to home. It doesn’t appear as though Shilo is concerned about taking full artistic responsibility with a client’s idea, and more often than not, the outcome is completely unlike any presumptions that the client may have had. In turn, a detail-rich aesthetic is created, rendering an intense and sometimes ominous product.
The strength of Tronic lies in our ability to leverage our various backgrounds as architects, designers, art directors, and directors to establish a collective fusing of ideas, images, movement and experience.
The process of TronicStudio appears to involve a good amount of pre-visualization and a fair amount of precise planning. Based upon the work presented, it is clear that the 2 designers of Tronic pay close attention to any previous marketing established from previous firms, and seamlessly intertwine overall themes. A client could rest assured that the message of a company would not be muddled in artistic fluff. It is helpful for a client to utilize a design firm that has a foundation in traditional art forms, which is infused with newer technology. A client would be able to take advantage of a variety of services listed on the website, such as broadcast, film, print, internet and the environment. According to their site, “Our goal is to explore the overlapping condition of these fields through creativity and technology.” The product is a creative metaphor in visual form.
http://www.dixonbaxi.com/tv_panel_a.html
As a directing team we write, art direct and direct for commercials, channel packages, promos, and screen graphic systems. As comfortable with live action direction as we are with motion graphics, we split our time between the disciplines using the experience from both to enhance the work we produce.
The process is difficult to identify based upon the minimalistic nature of the website. I would assume that DixonBaxi is able to take on the style of the product that they are presenting rather than have a cohesive style that weaves through each and every design they take on. There are just as many pros as cons to this approach. It is good for the client’s, who wish to remain solely independent to their ideas and vision of the company, but this technique is also an inhibition to creative growth. This link is an example to something that looks like a typical Sci Fi ad: http://www.dixonbaxi.com/tv_panel_a.html The reel that DixonBaxi provides is comprised predominantly of commercials for some major television stations, including SciFi, MTV UK, and TMF.
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