Monday, February 9, 2009

Design Houses

Tronic Studio

 

Process

            Tronic studios believe that the process is the key element in creating an amazing final product. Their mission statement says, “By actively shaping all projects through a rigorous conceptual process, we transcend preconceived notions of how to arrive at a particular creative solution within any of the media that we work. Ultimately, by privileging our ideas and promoting ourselves as thought leads”. I really think that following our train of thought can lead to some amazing things and Tronic really follows that to a tee.

            http://www.tronicstudio.com/media/shell/shell_big.html

Artistic Need

            Tronic’s artistic needs are to “explore the overlapping condition of these fields (media and the environment) through creativity and technology.” Overall this group wants to bring in what influences them in their world and use technology to communicate that in an artistic way.

            http://www.tronicstudio.com/media/shell/shell_big.html

Clients Needs

            The clients needs will be met at Tronic studios because they have an immense background of knowledge. They have the “ability to leverage various backgrounds as architects, designers, art directors and directors” to meet the challenge head on and excel at the task they were given.

               http://www.tronicstudio.com/media/shell/shell_big.html

Product

            The product that Tronic will deliver is a “collective fusing of ideas, images, movement and experience” should be face melting. Tronic takes all types of different media’s and molds in into one experience.

            http://www.tronicstudio.com/media/shell/shell_big.html

 

Imaginary Forces

 

Process

            The process of Imaginary Forces is all about their approach. They come at it as an “opportunity to be innovative and always strive to create something that's never been done before”. Overall their process is a new adventure every time. They ask themselves what is fresh and new? How can we come at this problem with a different angle and still get the message across?

            http://www.imaginaryforces.com/company

  

Artistic Need

            Imaginary Forces main artistic need is to tell a story. Their desire to get out a “compelling and relevant” story is what makes them do what they do. I think that is awesome because a story allows people to relate and connect to the piece no matter if the story is about a soda or the newest technology.

            http://www.imaginaryforces.com/company

 

Clients Needs

            The clients needs seem to be very well met at Imaginary Forces. They have a wide variety of skill sets, “whether it be a main title or a journey through an immersive architectural environment, complete with audio, video, giant puppets and acrobats” they can get the job done. No matter what the client needs from this company they will come at it with the skill set to get it done.

            http://www.imaginaryforces.com/company

 

Product

            I like to look at the product of Imaginary Forces is exactly what’s in their name, imagination. “We research, we write, we draw, we design, we paint, we photograph, we sculpt, we program, we talk, we argue, we collaborate, we pitch, we imagine.” The last suggestion is the one that pops out to me the most, imagination. Like Einstein said “imagination is more important than knowledge”, so if you know every tool in Photoshop but can come up with some creative ideas, then your knowledge is useless.

             http://www.imaginaryforces.com/company

 

3AM Design and Film

 

Process

            3AM “strives to develop compelling visual narratives by communicating mood, thought and message”. Through the process of combining a mood that can relate to a thought and a message 3AM comes through with a piece that can cause you to feel a certain way about the product, if successful it is a positive feeling that makes you want to use the said product.

            http://www.3am-design.com/ (about section)

 

Artistic Need

            3AM’s “thinking thrives with new technology, creativity, innovation and usability”. The desire for 3Am to create art through new technology and forward thinking allows them to create successful pieces and push their artistic limits with each final project.

            http://www.3am-design.com/ (about section)

 

Clients Needs

            3AM Design and Film, work with their clients to provide a unique product to get their product above and beyond the competitors. 3AM and their clients do this through “communicating their ideas efficiently and effectively, evaluation long and short term goals”, and creating powerful solutions.” From working professionally once, I learned that the most important thing to keep a relationship with you and the client a happy one is communication. It seems that 3AM gets that, and that is probably why there are some of the leaders in today’s design and film.

            http://www.3am-design.com/ (about section)

 

Product

            Simple and plain 3AM “generally produces cool shit”. Though this is broad I just choose this quote because it is blunt and to the point. You can look at their product and realize that their statement is not a lie. Their product is very attune to pop culture and cutting edge. They are not afraid to push the boundaries to produce their “cool shit”.

            http://www.3am-design.com/ (about section)

 

 

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