Monday, February 9, 2009

Blog entry #1-wendy meyer--continued

Eyeball NYC:
Product & Clients Needs: They offer "compelling visual experiences" to clients in corporations, advertising agencies, and broadcast networks. They take a basic idea, and create a visually stimulating advertisement for it. One of the examples was advertising a basketball event.

Artistic Need: By reading about the people who work at Eyeball, they are very educated in visual effects, motion design, and still imagery. It takes an artistic eye to create those types of projects.

The VFX company:
Artistic Need & Process: I feel that their artistic need and process are one in the same, meaning that they are about visual effects, and the way they create this is by using computer technology. Their "creative input from simple 'pack-shot' set-up's to complex multi-level live action scenes" is not only the way they work, which to me is their process, but the diversity of their work is their artistic expression.

3am design and film:
Process: Their process is combined with "technology, creativity, and innovation". They create to satify their clients.
Product: The type of work they do are ad campaigns, showreels, music videos, promos, award shows, and show packages.
Clients Needs: 3am provides their clients with animation, design, and direction, and they use these skills to create their product.

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