Sunday, February 8, 2009

dixonbaxi
To me, dixonbaxi seems to really focus their process on pegging the clients needs and image. They create a type of branding that is easily integrated from broadcast to web. They centralize their themes on a common idea/color/motif and use that to creatively explore the brands. The Product is a collective set of pieces that flow well together in order to represent the company as a whole. Their work incorporates a variety of styles, most of which are very kinetic and translate well into motion. Their 'about us' states it very well that they are, "Well-versed in all forms of creative execution we're as happy to direct a TV campaign as we are to design the logo".

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