FINAL BLOG BY WILLIAM MARK RUSSELL

1: MTV LOAD

i. The two major signs in this piece are the eyeball and the crazy flowers/plant life. They do a good job of looking eerie to make the viewer curious. The eye is parallel with the tag line of "Look Out" signifying the coming of a new product. The plant life is the naturalistic contrast to the unnatural eye in a hand telling you to look out.

i. The main concept of the piece is the contrast of interesting human imagery with interesting plant imagery to invoke the coming of a new product/service for MTV. The tag line is "Look Out" and it feels as if the eye inside the palm is saying this to the viewer. It is almost shocking. The eye is also incorporated into the plant life which is also extremely unnatural. This is to catch the viewers "eye" and make them really pay attention to what is coming from MTV.

ii. The two major symbols in this piece are the eyeball and the crazy flowers/plant life. They do a good job of looking eerie to make the viewer curious. The eye is parallel with the tagline of "Look Out" signifying the coming of a new product. The plant life is the naturlistic contrast to the unnatural eye in a hand telling you to look out.

iii. The pieces denotative message is confusion. At first glance you are just confused and wondering why this imagery is happening. It happens quick and doesn't relate to the content within. It is meant to just catch the viewers eye and brain.

iv. When looking into the piece, the tag line "Look out for MTV Load" could be referring to the content of the show. It seems as if this branch of MTV shows odd cartoons, sort of Adult Swim-ish. The imagery is to inspire the abstract state of mind and acceptance of these shows.

v. The piece played on myths of night time. The night is very creepy and the bug soundtrack adds to the feeling of night. Maybe at night time eyes would pop out of your palms and cause a ruckus.

vi. I believe the piece used official language which was very affective. It was a creepy woman whispering "Look Out" or "Look Out for MTV Load." The vocal affects used made the whisper sound "hissy." The worked perfectly with the imagery and made the piece even creepier.

vii. The purpose of this piece was to brand and promote "MTV Load." It would probably air in between shows on MTV so people would "Look out for MTV Load" and be ready for when it drops.

viii. The intended demographic is MTV viewers so probably young adults from 18 to 26. It targeted them well with the confusing imagery and sleek graphics.

ix. MTV's TV spots are always very odd, so this piece coincided with the brand very well.

ADDIKT

i. Some major signs in this piece include the target symbol, the car, and the aspect of revolution. The target symbol could signify the goals of the design movement through addikt. The car could symbolize the high class lifestyle that is the goal.

i. The theme of this piece is an urban lifestyle gone fabulous through the use of design.

ii. Some major symbols are the luxury car and the target symbol. They are used to represent the goals of the design movement.

iii. The denotative message is just showing that Addikt has fresh design and likes hip-hop.

iv. The connotative message is that through the use of Addikt you will live a luxurious lifestyle.

v. The myth at work is that people in an urban lifestyle often strive for the riches and like to seem like they have it.

vi. The piece used unofficial language and it was very affective. The use of hip-hop helped give the viewer an urban feel. The designs on the wall were reminicent of street art which also helped that urban feeling.

vii. The purpose was to show the design skills of Addikt and relate with the people who use their products.

viii. The intended demographic was young urban skateboarders. The whole conceptualization of the piece reached that demographic very well.

ix. The piece helped establish the brand as an urban friendly company that is helping out its consumers.