Blog 5-YEA!

Six Feet Under-Digital Kitchen

What paradigm was used in the conceptualization of the piece?
The paradigm that was used in conceptualizing this piece were the elements of what happens to a person after they have died, and using them to produce a narrative that shows a different perspective on it.

What are major symbols used in the piece and why do you think they were used?
Some of the major symbols that were used in this piece consist of the single tree that is shown immediately, that could be used to represent loneliness and separation. Another symbol that is used to represent separation is the two hands breaking apart just after we zoom out from the tree. After this there are images to represent death directly, such as the feet with the toe tag at the end of the gurney and also the gurney being pushed down the dark hallway towards the bright light.

What was the piece’s denotative message?
The denotative message in this piece is showing a person who has recently passed, on their journey to the final resting place.

What was the piece’s connotative message
The connotative message in this piece is that just because they have passed away, this does not mean that their journey is over. This is shown by all of the scenes where the body is being pushed through the morgue in order for the body to be further prepared for its final resting place.

What myth(s) were at work in the piece and how do you know?
There were no myths that I noticed off hand in this piece. Although my morgue experience is pretty limited I would say that it was presented in an accurate fashion.
Did the piece use official or unofficial language? Was it affective?
Although this piece does use symbolism for the viewer to interpret, I feel that the language used throughout the piece is rather straight-forward and easy to interpret.

What was the purpose of the piece?
The purpose of this piece is to not only to intrigue viewers into watching the show Six Feet Under, but also to give insight into a little bit about what the characters go through on a day to day basis.
What was the intended demographic of the piece? Did the piece successfully target that demographic? How did it accomplish this or why did it fail?
The demographic for this piece would be late 20’s to early 40’s I would say. This is often the demographic that I find watching these types of drama shows. I feel that they hit this target demographic well with this particular piece by maintaining a steady, yet dramatic pace throughout the work.

How do you feel the piece substantiated brand?
I feel that it sustains the brand by establishing what experiences the characters of the show will be going through, not only by showing images of dead peoples feet on a gurney, but also through the lighting and color of each shot.


Addikt Design- Movement

What paradigm was used in the conceptualization of the piece?
The paradigm that was used to produce this piece was that people will buy good design, which just happens to be what they sell. They do this by not only providing a strong motion piece, but also providing example of good examples of good design that make you want to use them to design your product.

What are major symbols used in the piece and why do you think they were used?
The symbols in this piece range from the Peoples faces that represent the audience that is interpreting the information given to them, to the car which represents what good design is as the text displays behind it.

What was the piece’s denotative message?
The denotative meaning in this piece is that you should buy their design since it is the best, and looks the most innovative.

What was the piece’s connotative message?
The connotative message in this piece is that the design field is changing and they they are able to change with it.

What myth(s) were at work in the piece and how do you know?
One myth in this piece is that it it is said that people will automatically buy good design. However this is not always true. Many people will often overlook good design for other reasons, such as price or brand.

What was the purpose of the piece?
The purpose of this piece is to show that addikt is capable of good design, and that their audience will like them because of what they produce.

What was the intended demographic of the piece? Did the piece successfully target that demographic? How did it accomplish this or why did it fail?
The intended demographic for this piece is mainly the younger generation that may be interested in motion graphics and also flashy new cars. However, I also feel that this piece is geared towards potential clients, in which I feel they could have appealed to a larger audience rather than just the younger generation.

How do you feel the piece substantiated brand?
I feel this piece sustained the brand by establishing a style that each person can attach to Addikt, but also by showing that they are capable of production high quality design.