Blog #5 is Alive!

Stylorouge

What are the major signs in the piece and what do they signify and why?

The major signs in this piece include the windmills, sky/clouds, trees/grass, and the young woman. The sky/clouds/trees/grass all signify nature for obvious reasons; these are a part of nature. Windmills are signifying renewable resources through wind power because these are a major component in wind power electricity. The woman is signifying youth because of her clothing and apparent age.

i.     What paradigm was used in the conceptualization of the piece?

Renewable energy.

ii.    What are major symbols used in the piece and why do you think they were used?

As far as nature goes, they covered all the bases, they included air(clouds & sky) earth(trees & grass) and water (water sounds & waves), and animals(butterflies). Each covers a base of nature that one would come to expect. Nature typically involves one or several of these things. Windmills are symbolic of renewable energies as they are one of the components used today in nature.

iii.   What was the piece’s denotative message?

That we are a part of nature and that this group is involved with nature as well.

iv.  What was the piece’s connotative message

The message here is that this group called Stylorouge is a trendy design firm that is nature friendly/conscious and could be considered ‘green’.

v.    What myth(s) were at work in the piece and how do you know?

The myth here is that electric wind technology is beneficial to nature and is a part of nature. Windmills do help with our electricity consumption, but they don’t directly help the environment nor do they belong in nature.

vi.  Did the piece use official or unofficial language?  Was it affective?

I feel that the piece used a mixture of both. Using direct images of nature is a more official means of using language. The use of windmills is more of a modern idea of renewable energy and it is used as a symbol for a company being ‘green’.

                                           vii.     What was the purpose of the piece?

                                    To advertise the group as a green trendy company.

vii. What was the intended demographic of the piece?  Did the piece successfully target that demographic?  How did it accomplish this or why did it fail?

The demographic for this piece are trendy teens to young twenties demographic. I feel that the piece did. The choice in clothing and haircut of the girl are trendy while also employing vector graphics to portray the nature/windmills. All of these help to target their demographic.

viii.        How do you feel the piece substantiated brand?

A direct logo was used and a selected color palette was involved as well. Perhaps the vector based animation was also a trend that the group employs. All of these could in fact substantiate their brand.

 

Eroski Online Supermarkets

i.    What are the major signs in the piece and what do they signify and why?

The major signs in this piece are the pears, oranges, and glass of milk (I’m assuming that was milk…makes sense to me). These all represent fresh produce/products you would purchase from a supermarket because these are foods that will spoil quickly if not properly handled.

i.   What paradigm was used in the conceptualization of the piece?

The theme of this piece is fresh produce as products that can be quickly shipped and aquired.

ii.  What are major symbols used in the piece and why do you think they were used?

The choices in food in general are used as symbols of freshness. Fruits and Milk are foods that often spoil quite quickly and one would not imagine to purchase such items online.

iii. What was the piece’s denotative message?

This brand has fresh fruit/milk.

iv.           What was the piece’s connotative message?

This company not only has these products available, but makes it trendy to order them from this site. The company also will ship these products quickly (race car noises with the milk imply this).

v.  What myth(s) were at work in the piece and how do you know?

That these products being shipped from online places is safe? One could argue that this service could be deemed unhealthy is shipping times are long. There is also the myth that milk is 100% good for humans. It does have many nutrients in it, but our digestive tracks are not meant to drink milk.

vi.           Did the piece use official or unofficial language?  Was it affective?

Well, the use of fruits/milk is an official language for foods. I could not read the language presented in the text, but I could infer some meaning to the text. Some unofficial language might be in the use of race car sounds during the movement of the milk. These sounds are often taken as speedy and fast, a good attribute if you are shipping fresh foods.

vii.          What was the purpose of the piece?

To show that this company is trendy, quick, fresh, and reliable means to order groceries online.

viii.        What was the intended demographic of the piece?  Did the piece successfully target that demographic?  How did it accomplish this or why did it fail?

I would imagine anyone in their 20’s to 40’s that purchase groceries regularly and are tech savvy. I would say that they did, not too many of the older generation would even think to order groceries online. Since this younger generation is much more tech savvy, it makes sense to use flashy motion graphics with foods to sell to the younger crowds.

                                            ix.     How do you feel the piece substantiated brand?

                                    I’m not sure how well the brand is substantiated through this. The logo and colors of the logo are not involved much in the piece. If the key words that they showed during the piece are part of a slogan or motto of the company then this would certainly cement the brand. Otherwise I cannot really tell how effective the branding was in this piece.