I went onto the forum, Motionographer, and under it, i went to VFX/Post Production, and under that, i clicked onto mass market. When i initially clicked on the reel, i immediately was drawn to it, because of the broad amount of visual effects, and the different edited cuts, and the music design. Then i chose to click on some of the individual projects, and realized that the reel i had just seen was a combination of all the different commercials that Mass Market produces! Each individual commercial had its own special effects, which were awesome!! The commercials involved were audi, pepsi, monster.com, absolut vodka, traveler's insurance, xbox, and Dupont.
Combined however, was extraordinary!! The way the editor cut certain pieces from each commercial, and then added the music design, made the reel pop!
As an editor, and also becoming interested in motion design, this reel was great! I hope with more experience, i can create something as extraordinary.
I am not sure if commercials will be my career, since my ultimate goal is to cut feature films, but seeing all the different visual effects used for each project, makes me want to learn how they did it. If i can learn those skills, i will be more of an asset to the film editing industry.
www.massmarket.tv
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