Ok, so this is the one we are doing that we didn't have a topic before right?
When I scanned through the possible subject matter for this blog, I was immediately drawn to the NASCAR on Fox Motion piece. First off, I like the view point that prevailed through the majority of the imagery. The sub-terrainian viewpoint that we never get to see because of the physical inability for us to sit underground, is interesting because of the nature of how the audience is looking up for most of the time. This give the viewer a voyeuristic viewpoint or even that of a sub terraining existor. Who knows. But the viewpoint is interesting because it is secretive and below the radar. Like we are secretly looking in on something greater than ourselves.
I think the most important thing about the piece though is it's use of the grid and not just in a 2-D way but in a 3-D space for sure. The grid is in my opinion the most important and structurally, visually and the most elementally foundational microcasm of any design.
All of what is going on here, from the cars zooming by to the imagery that abounds is all divided up and spaced apart appropriately. Because it is not only about what occupies the space but what doesn't occupy other space. White or black or any pitch in between ads to the emotional experience. Forget about color for a moment. But could this same media be successful in just black and white. Would it be as engaging. I think so.
I can appreciate the good lines that shape the figures, align spaces, outlines words and forms and give all the imagery the over all "crispness" is evident in the production value. This gives the piece a well finished look. The lines also shape and inply space with the grid.
I also appreciate how the vantage pointof the viewer (simulated camera movement) moves fluidly through each space, transitioning the narrative to related but different subjects in a space of time. The fluid movement takes the viewer through as if guided by a singular line. As the camera (we) divide(s) this space, we see the related material graphically, structurally and in mind with 3-D spacious dynamics of what a masked space of this combined element may look like.
I think overall the Nascar Motion piece is really professionally put together for the most part. It's not perfect and their is some strangeness to looking up into other people's crotches for me. I guess it depends on how hot she is.
It's a busy peice. It's a well constructed busy piece that needs more spacing and some opacity integration. I would make some layers of the space from the point of view more or less important. I would rather be watching the race from under the track than standing under two people talking. I do wish some of the space was spread out a bit bigger and not so IN YOUR FACE.
Monday, February 16, 2009
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