Avery - Blog #1

Process: Hillman Curtis (http://www.hillmancurtis.com/index.php?/about/) approaches the artistic process by "combining simplicity with elegance to create sophisticated yet intuitive designs." I think that it is important for a company to have a distinctive style that they stick to as the basis and reputation for the firm. Another company that discusses the artistic process is Attik (http://www.attik.com/#/menu-overview/howwedoit). What I liked most is that they are somewhat unconventional; they realize that not everyone has to "get it" and that alternate media is sometimes most memorable. One last company is Blitz (http://blitzagency.com/#aboutUs). They talk about being problem solvers and that part of the process is not creating, but "making things better."


Artistic Need: Trollman + Company (http://www.trollback.com/#/about-us/) as well as Imaginary Forces (http://www.imaginaryforces.com/company) claim the narrative to be the most essential element of a product. A narrative not only allows for a more effective product, but it also creates a reputation and ethical statement for the client. Motion house Attik claims that design "goes beyond look and feel." This also suggests that narrative and the story behind the design is important. Exopolis, Inc. claims that creative diversity is a strength and that it allows them to work with all different kinds of clients.



Clients' needs: I believe that Nexus Productions (http://www.nexuslondon.com/main.html) is a good example of a client-centric company. They state that their company focuses on working with their clients, and that the clients themselves are creative and talented people. They pride themselves on working internationally, and with keeping up with the changing media to fit a client's needs. Another example of client's needs is Attik (http://www.attik.com/#/menu-overview/?expanded=true). They talk about partnering up with the client as soon as possible in order to create or maintain an established brand. One last company is BL:ND, whose mission statement for clientele is "constantly challenging ourselves to develop great images and unforgettable visuals for our clients."



Product: Perhaps the best, all-encompassing quote regarding product comes from Imaginary Forces (http://www.imaginaryforces.com/company):

IT'S THE QUESTION WE GET ASKED THE MOST.

We research, we write, we draw, we design, we paint, we photograph, we sculpt, we program, we talk, we argue, we collaborate, we pitch, we imagine.

What do we make?

Film titles. Commercials. Interactive spaces. Television. Live action. Broadcast design. Virtual destinations. Experience Design. Graphics. Branding. The list goes on.

Regardless of the project, though, we always want to tell a story. Simple or complicated, it doesn't matter. Whether it be a main title or a journey through an immersive architectural environment, complete with audio, video, giant puppets and acrobats - the story needs to be compelling and relevant. And however we need to tell it, we will.

Above all, we approach our work as an opportunity to be innovative and always strive to create something that's never been done before. This is what excites us, what makes us tick.

I really admire their philosophy that each project is unique and must tell its own story. No matter how easy, hard, enthralling, or boring a project is, they must bring to it a compelling narrative. When maintaining this philosophy, it would be very difficult to not be proud of anything you've done - if you've given your all to something and it shows, it would be hard to be disappointed.